Founding Account Executive - UK & Ireland

praxipal
UK &, Ireland
Remote

Who this role is best for

Founding sales professionals with SMB B2B experience and a hunger for building new markets from scratch will find this high-impact, early-stage role in the UK & Ireland healthcare domain.

Best fit for

  • Candidates with SMB B2B sales experience and a desire to shape market strategies from the ground up
    — “This isn't a 'follow the playbook' role. You'll be our first person on the ground”
  • Individuals who thrive in ambiguous environments and are excited about creating new processes
    — “Comfortable with ambiguity and excited to build processes from scratch”
  • High performers with a track record of exceeding sales targets and managing large deal volumes
    — “A consistent top performer with a track record of beating ambitious quotas”

Things to consider

  • The role requires a commitment to onboarding in Berlin before transitioning to the UK & Ireland
    — “Onboarding at our Berlin HQ to kick things off”
  • The candidate must be based in the UK or Ireland, or be willing to relocate to one of these regions
    — “Based in the UK or Ireland, or happy to relocate”

How to stand out

  • Emphasize your experience in high-velocity SMB sales and your ability to manage large deal volumes
    — “Ideally experience in high-velocity SMB sales: you know how to run short sales cycles, manage a high volume of deals”
  • Demonstrate your capacity to represent the company at industry events and build relationships in the dental community
    — “Represent praxipal at industry events and build a name for us in the UK and Irish dental community”
  • Showcase your ability to translate customer insights into actionable product feedback and marketing strategies
    — “You'll act as the voice of our customers, feeding insights straight to our product team”
Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • converting strong demand into customers
  • shaping go-to-market motion
  • representing praxipal at industry events
  • feeding customer insights to product team
Typical background
2+ years of full-cycle B2B sales experiencetrack record of beating ambitious quotasexperience in high-velocity SMB sales

Skills & requirements

Required

Full-cycle B2B SalesHigh-velocity SMB SalesSales Cycle ManagementSales NegotiationMarket ShapingCustomer Relationship BuildingProduct KnowledgeMarket ResearchStrategic PlanningCommunication SkillsAmbitionAdaptabilityEntrepreneurial Mindset

Preferred

Startup ExperienceNew-market Experience

Stack & domain

B2B SalesHigh-velocity SMB SalesSales CyclesDeal ManagementCustomer RelationshipsProduct KnowledgeAmbitionLeadershipCommunicationProblem-solvingTeam BuildingNetworkingHealthcareAIReceptionistMedical Practices

About the role

Original posting from praxipal via Ashby

TL;DR - We’re building the healthcare workforce for tomorrow. Our AI receptionist Luna is already automating patient communication in medical practices today. As the market leader in German and Austrian dentistry, and with major funding under our belt, we’ve now launched Luna in the UK and Ireland, and are looking for our Founding Account Executive to build on that momentum. This isn't a "follow the playbook" role. You'll be our first person on the ground: growing our UK and Irish customer base and writing the playbook that everyone after you will follow.

Why praxipal? The shortage of skilled professionals is the biggest challenge in our healthcare systems. Tens of thousands of positions remain unfilled each year, and demographic shifts are only making things worse. Medical practices rely on our AI receptionist Luna to reduce staff workload and keep care accessible for everyone. We’re growing at record speed and closed a $6.7M seed round with HV Capital.

What We’re Looking For

  • 2+ years of full-cycle B2B sales experience in a high-performing team, ideally a genuinely best-in-class sales organisation
  • Ideally experience in high-velocity SMB sales: you know how to run short sales cycles, manage a high volume of deals and keep momentum without losing quality
  • A consistent top performer with a track record of beating ambitious quotas, and the numbers to prove it
  • Comfortable with ambiguity and excited to build processes from scratch rather than inherit them; startup or new-market experience is a big plus
  • Someone people trust, who builds relationships that last well beyond the signature
  • Ambitious and hungry to grow faster than any corporate career ladder would allow
  • Excellent, persuasive English, both written and spoken
  • Based in the UK or Ireland, or happy to relocate, with the right to work in either country

What You’ll Do

In short: turn our traction in the UK & Ireland into a thriving business by converting the strong demand we're seeing into customers.

  • You'll own the full sales cycle, from first conversation and demo through to negotiating and closing
  • You'll shape our go-to-market motion, working out what resonates with independent practices, dental groups and corporates, then doubling down on it
  • You'll represent praxipal at industry events and build a name for us in the UK and Irish dental community
  • You'll act as the voice of our customers, feeding insights straight to our product team so Luna is built for UK practices, NHS and private alike
  • You’ll work hand in hand with marketing, turning what you learn in customer conversations into campaigns that bring in even more of the right customers

What You’ll Get

  • A genuine founding role: build a market from (almost) zero, backed by a funded, fast-growing company that has already done it more than once
  • Room to grow with the business, with the opportunity to take on more responsibility as the UK&I team scales
  • Onboarding at our Berlin HQ to kick things off, getting to know the core team, learning the product inside out and soaking up the culture before bringing it all back to the UK & Ireland
  • Learning at the frontier of AI and healthcare, alongside a small, driven and talent-dense team
  • Regular team events and offsites with the wider praxipal team

Source: praxipal careers (Ashby)

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