Founding Marketer

Clera

Munich, Germany

On-siteCareer-pivot friendly

Who this role is best for

Strong fit for B2B marketing professionals who build brand presence and collaborate closely with founding teams in Munich.

Best fit for

B2B marketing professionals with experience in startup environments and a creative approach to content and campaigns.
— “self-directed, creative approach and comfort working in a fast-paced environment”
Candidates who can shape brand identity and deliver measurable outcomes through integrated marketing strategies.
— “connect brand, content, events, and paid campaigns to measurable business outcomes”

Things to consider

On-site requirement in Munich may limit appeal for those needing remote flexibility.
— “On-site in Munich, Bavaria, Germany.”
No visa sponsorship available, which may affect international candidates.
— “Visa sponsorship is not available.”

How to stand out

Highlight experience in creating content tailored for German-speaking business audiences.
— “Fluent German, with the ability to create authentic content for German-speaking business audiences.”
Demonstrate your capacity to shape a company's marketing identity from scratch in interviews.
— “build the marketing function and establish how the company communicates”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

successful brand positioning
effective visual branding
engaging content creation
successful event planning
effective paid campaigns

Typical background

B2B marketingstartupsSaaS companies

Skills & requirements

Required

B2B MarketingBrand PositioningVisual BrandingContent CreationEvent PlanningPaid CampaignsMarketing Performance Measurement

Preferred

Legal Tech Industry Knowledge

Stack & domain

B2B MarketingLegal TechContent CreationEvent PlanningPaid CampaignsMarketing Performance MeasurementSelf-directedCreativeFast-paced EnvironmentContract IntelligenceLegal AI

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE
An early marketing hire at a B2B legal tech company, you will build the marketing function and establish how the company communicates with German mid-market businesses and legal teams. You will work closely with the founding team and connect brand, content, events, and paid campaigns to measurable business outcomes.
WHAT YOU'LL DO
Develop positioning and messaging that resonates with business leaders and legal teams.
Shape the company's visual presence across social media, events, and its website.
Create LinkedIn content, newsletters, public relations materials, and research on legal AI in the DACH region.
Develop creative campaigns that raise awareness and encourage engagement.
Plan roundtables, customer events, and conference activities across the DACH region.
Run and test paid campaigns on LinkedIn and other relevant channels.
Measure marketing performance, including reach, signups, event attendance, meetings, and sales pipeline.
WHAT WE'RE LOOKING FOR
At least 2 years of B2B marketing experience at a startup or B2B SaaS company, with 2 to 5 years of experience preferred.
Fluent German, with the ability to create authentic content for German-speaking business audiences.
A self-directed, creative approach and comfort working in a fast-paced environment where priorities can change.
Interest in legal tech, contract intelligence, or legal AI; direct industry experience is not specified as a requirement.
COMPENSATION & BENEFITS
Annual base salary of €60,000 to €80,000, plus equity. Visa sponsorship is not available.
LOCATION
On-site in Munich, Bavaria, Germany.

Source: Clera careers (Ashby)