Founding Marketing Lead

Clera

Berlin, Germany

On-siteCareer-pivot friendly

Who this role is best for

Geared toward B2B startup marketers comfortable with hands-on campaign execution and brand-building, with a focus on multichannel strategies and AI tool integration in Berlin.

Best fit for

Candidates with B2B startup experience and a proven track record in content creation and event planning
— “Experience planning and executing multichannel campaigns, producing content, and organizing customer and industry events.”
Professionals who are fluent in both German and English and can craft compelling written content
— “Strong German and English writing skills.”
Individuals who can independently manage campaigns and optimize conversion journeys
— “A hands-on approach to writing, building pages, editing assets, and launching campaigns, with the ability to work independently and prioritize effectively.”

Things to consider

On-site presence in Berlin is mandatory for this role, with no remote flexibility implied
— “This is an on-site role, five days per week in Berlin, Germany.”
No visa sponsorship is available, which may limit eligibility for non-EU candidates
— “Visa sponsorship is not available.”

How to stand out

Highlight your ability to manage full campaign cycles from concept to follow-up
— “Plan and run webinars, dinners, conferences, and customer events from initial concept through follow-up.”
Emphasize your experience with AI tools in marketing research, writing, or analysis
— “Experience using AI tools for research, writing, design, automation, or analysis.”
Showcase your track record of linking marketing efforts to customer acquisition and growth
— “Shape how the market understands the product through campaigns, content, events, and brand-building, while connecting marketing activity to customer acquisition and growth.”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

campaign success
brand awareness

Typical background

marketingcommunications

Skills & requirements

Required

B2B MarketingCampaign ManagementContent CreationEvent Planning

Preferred

AI Tools For Marketing

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE
As Founding Marketing Lead at a seed-stage AI voice software startup, you will own the marketing function and work closely with the founders. You will shape how the market understands the product through campaigns, content, events, and brand-building, while connecting marketing activity to customer acquisition and growth.
WHAT YOU'LL DO
Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels.
Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content.
Turn product launches into coordinated campaigns across customer-facing channels.
Plan and run webinars, dinners, conferences, and customer events from initial concept through follow-up.
Develop campaign concepts and produce assets yourself or work with freelancers, agencies, and AI tools.
Create and optimize landing pages, campaign pages, and conversion journeys.
Test new formats, partnerships, and distribution channels, then scale effective approaches.
Measure how marketing contributes to audience attention, pipeline, and revenue.
WHAT WE'RE LOOKING FOR
At least 3 years of marketing experience in a B2B startup or scaleup.
Strong German and English writing skills.
Experience planning and executing multichannel campaigns, producing content, and organizing customer and industry events.
A hands-on approach to writing, building pages, editing assets, and launching campaigns, with the ability to work independently and prioritize effectively.
Strong judgment in content, design, and brand execution, paired with creative and structured thinking.
Experience using AI tools for research, writing, design, automation, or analysis, and a commercial focus on acquisition, conversion, and growth.
COMPENSATION & BENEFITS
Visa sponsorship is not available.
LOCATION
This is an on-site role, five days per week in Berlin, Germany.

Source: Clera careers (Ashby)