Fractional CMO / Head of Marketing (Co-Founder Option)

Clera

Austria

On-siteCareer-pivot friendly

Who this role is best for

Strong fit for marketing leaders who build go-to-market strategies and manage communities in two-sided European marketplaces.

Best fit for

Marketing leaders with 5+ years in B2B platforms and community-driven growth strategies
— “At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.”
Candidates with a proven ability to drive adoption in network-effect businesses
— “A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.”

Things to consider

Salary range is highly variable, indicating potential for equity or performance-based compensation
— “Annual salary range: $70,000 to $500,000 USD.”
No visa sponsorship available, which may limit eligibility for non-local candidates
— “Visa sponsorship is not available.”

How to stand out

Highlight your experience with two-sided marketplaces and community-driven growth in your resume
— “Drive growth through community building, word-of-mouth, and trust-based marketing.”
Showcase your ability to build thought leadership in emerging categories
— “Experience developing positioning, brand strategy, and thought leadership for emerging markets.”

Pace · Fast PacedCollaboration · LowAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

brand awareness
market credibility
customer acquisition
community growth

Typical background

B2B marketingmarketplace marketinggrowth marketing

Skills & requirements

Required

B2B MarketingDemand GenerationUser AcquisitionCommunity BuildingThought Leadership

Preferred

European MarketProfessional ServicesRecruiting And Onboarding Marketplace Supply

Stack & domain

Marketing StrategyDemand GenerationUser AcquisitionBrand StrategyThought LeadershipCommunity BuildingTrust-based MarketingLeadershipCommunicationTeamworkProblem-solvingTime ManagementAdaptabilityMarketplaceFractional ExecutivesProfessional ServicesRecruiting

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE
Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders.
WHAT YOU'LL DO
Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model.
Build thought leadership and market credibility around fractional executive work.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders interested in fractional engagements.
Drive growth through community building, word-of-mouth, and trust-based marketing.
Oversee marketing channels, content strategy, and community activities for both sides of the marketplace.
WHAT WE'RE LOOKING FOR
At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses.
Experience developing positioning, brand strategy, and thought leadership for emerging markets.
Experience building communities and using word-of-mouth and trust-based marketing to drive growth.
Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment.
Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus.
COMPENSATION & BENEFITS
Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available.
LOCATION
Hybrid, Austria.

Source: Clera careers (Ashby)