Freelance - Associate Director Strategy - Brand

VML

New York, NY

HybridCareer-pivot friendly

Who this role is best for

A natural match if you have brand strategy experience in digital and social campaigns.

Best fit for

Candidates with 5-8 years of brand strategy experience, preferably in agencies.
— “5-8 years working as a brand strategist, agency experience strongly preferred”
Professionals who excel in guiding creative teams and delivering strategic content frameworks.
— “Leads the creative team to ensure on-time delivery of high-quality deliverables”
Individuals with a track record of executing brand audits and developing launch plans.
— “Executes quantitative, qualitative and competitive strategy and brand audits”

Things to consider

The role requires a hybrid office presence with teams in the office an average of four days a week.
— “teams in the office an average of four days a week”
Candidates should be prepared to supervise junior team members and host weekly 1-on-1s.
— “Schedules and hosts weekly 1-on-1s (30-min per direct report)”

How to stand out

Demonstrate experience in developing strategic briefs and calendars for brand campaigns.
— “Develops strategic briefs, calendars and launch plans”
Emphasize your skills in digital storytelling and understanding of current design practices.
— “Outstanding communication skills, both written and verbal, a passion for digital storytelling”
Demonstrate your ability to drive projects forward with minimal direction.
— “Able to drive a project forward with minimal direction”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

owns strategy project work
nurtures client relationships
leads creative team
manages junior team members
contributes to new business

Typical background

5-8 years of brand strategy experienceagency experience

Skills & requirements

Required

Brand StrategyDigital MarketingContent StrategyClient Relationship ManagementTeam Supervision

Preferred

New Business DevelopmentBrand Growth

Stack & domain

Brand StrategyDigital And Social CampaignsWeb DesignCustomer Experience (CX)CRM EngagementsContent StrategyProject ManagementTeam ManagementNew Business DevelopmentCommunicationLeadershipTeamworkProblem-solvingAttention To DetailOrganizational SkillsMarketingBrandingDigital MarketingCustomer Experience

About the role

Original posting from VML

Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.
Title: Associate Director, Brand Strategy
The Associate Director Brand Strategy will develop brand strategies, creative brand briefs and guide CX focused strategies for
digital and social campaigns, including website redesigns, ongoing marketing, and
end-to-end customer experience (CX) and CRM engagements.
Where you shine
Develops content strategies and guides brand growth for CX and CRM campaigns
Executes quantitative, qualitative and competitive strategy and brand audits
Develops strategic briefs, calendars and launch plans
What your success will look like
Guiding Strategic Growth, related Brand Projects and Leading Clients
Owns strategy project work and nurtures client relationships to ensure client satisfaction/retention
Leads the creative team to ensure on-time delivery of high-quality deliverables
Leads internal and client-facing content strategy workshops
Managing & Mentoring People
Supervises up to 2 junior team members in our department
Guides their professional development, and helps them set annual career goals
Schedules and hosts weekly 1-on-1s (30-min per direct report)
Pitching & Growing New Business
Contributes to new business in RFI/RFP responses and pitches
Creates new brand briefs which provide creative brand direction
Who you are and what you bring
5-8 years working as a brand strategist, agency experience strongly preferred
Excellent attention to detail and strong organizational skills
Outstanding communication skills, both written and verbal, a passion for digital storytelling
Always looking for ways to change, improve, or invent new approaches to old problems
Strong understanding of current digital design practices and technologies
Able to drive a project forward with minimal direction
The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.
_$100—$140 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Source: VML careers