Freelance Community Manager (B2B)

Movers+Shakers

United States

RemoteCareer-pivot friendly

Who this role is best for

CPG and B2B professionals with social media expertise and a passion for TikTok and Gen Z culture will find this role engaging.

Best fit for

Candidates with agency or brand experience in CPG and B2B who are also TikTok-savvy and understand Gen Z culture
— “Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands”
Freelancers who can thrive in fast-moving digital environments and are proactive in their approach to work
— “thrives in fast-moving, digital-first environments”

Things to consider

The role may require managing multiple clients and workstreams simultaneously
— “Super organized, able to manage multiple workstreams simultaneously”
Candidates should be prepared to go above and beyond to delight clients
— “Passion for delighting clients and going above and beyond”

How to stand out

Highlight your ability to adapt tone and content to different brand voices and platforms
— “Strong copywriting skills that can flex per demographics, platform roles & brand objectives”
Showcase your experience with TikTok and understanding of Gen Z culture in your portfolio
— “Passionate about TikTok and Gen Z culture”

Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

managing and growing online communities
monitoring brand sentiment
creating and presenting social media strategies

Typical background

4+ years in social media managementexperience in agency or consumer-facing brand environment

Skills & requirements

Required

Community ManagementSocial Media StrategyContent CreationSocial Media AnalyticsSocial Media ModerationContent Calendar Management

Preferred

CPG ExperienceB2B Enterprise Software ExperienceTiktok Management

Stack & domain

Social Media ManagementCommunity BuildingContent CreationSocial Media StrategySocial Media AnalyticsTiktokCopywritingCommunicationTeamworkProblem-solvingStrategic ThinkingCreativityCPGB2BSocial MediaCommunity Management

About the role

Original posting from Movers+Shakers via Greenhouse

THE ROLE
We’re looking for a savvy and passionate Freelance Community Manager with CPG and B2B experience. In this role, you’ll be the voice of our clients’ brands building community, sparking conversations, and engaging audiences across social platforms. You’ll manage day-to-day interactions, respond to comments and messages, monitor brand sentiment, and help grow and nurture online communities. This role is perfect for someone who knows social inside and out and thrives in fast-moving, digital-first environments.
RESPONSIBILITIES
Managing, creating, and moderating our clients' social communities
Assist in monitoring and reporting on industry and competitive trends, campaign initiatives, and community optimization
Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
Ensure channel strategy plans support overall brand goals and objectives communicated from client
Facilitate communication with Creative Department for the creation of social media content and tone of voice for community management
Summarize insights and listening observations to help create reports that lead to the optimization of social platforms
Generate, manage and maintain content calendars for all social communities
Post content in accordance with Content Calendar
Respond to comments, when appropriate, to foster a positive community
QUALIFICATIONS AND SKILLS
4+ years of social media management in an agency or consumer-facing brand environment
Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands
B2B Enterprise Software experience (Payments & Commerce, Telecom & Business Services, Cloud & AI)
Experience managing social media channels, especially TikTok
Passionate about TikTok and Gen Z culture
Strong copywriting skills that can flex per demographics, platform roles & brand objectives
Passion for delighting clients and going above & beyond
Super organized, able to manage multiple workstreams simultaneously
Proactive approach to work
Spread Joy! ✨

Source: Movers+Shakers careers (Greenhouse)