General Manager - Liberty Station

JETSET Pilates
San Diego, CA
On-siteCareer-pivot friendly

Who this role is best for

A natural match if you have boutique fitness or hospitality management experience and a background in team leadership.

Best fit for

  • Candidates with boutique fitness or luxury service experience and team leadership success
    — “ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment”
  • Individuals who thrive in leadership roles with a focus on coaching and mentorship
    — “Proven track record of building and leading high-performing teams”
  • Professionals with a passion for community building and local wellness engagement
    — “Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.”

Things to consider

  • Commitment to travel for a 5-day instructor training program is required
    — “Ability to commit to travel for a 5-day instructor training”
  • The role demands significant in-studio presence and physical stamina
    — “Ability to stand and move throughout the studio for extended periods.”
  • Candidates must be available for non-traditional hours including weekends and holidays
    — “Flexible availability, including the ability to work mornings, evenings, weekends, and holidays”

How to stand out

  • Highlight experience in driving membership growth and client retention in your resume and interviews
    — “Are energized by growing memberships and creating an experience that keeps clients engaged and coming back.”
  • Emphasize your ability to manage multiple responsibilities and maintain brand standards
    — “Exceptional organizational skills with the ability to manage competing priorities”
  • Demonstrate your hands-on fitness instruction experience and community engagement efforts
    — “Hands-on experience in a fitness instruction or coaching capacity is strongly preferred”
  • Showcase your analytical skills through metrics-driven achievements in past roles
    — “Highly analytical — comfortable building reports, interpreting data”
  • Demonstrate leadership in pre-opening or multi-location contexts if applicable
    — “Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • driving operational excellence
  • increasing membership growth
  • improving client experience
Typical background
operations or general management experienceleadership experience

Skills & requirements

Required

LeadershipTeam DevelopmentOperations ManagementSalesCustomer ServiceCommunity EngagementFinancial Management

Preferred

Fitness Industry Knowledge

Stack & domain

LeadershipTeam DevelopmentClient ExperienceCommunity EngagementFinancial ManagementFitnessManagementCustomer Service

About the role

Original posting from JETSET Pilates via Lever

JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience.

The General Manager is responsible for the overall success of the studio, leading a high-performing team while driving operational excellence, membership growth, and an exceptional client experience. This is a hands-on leadership role that combines business management with active instruction and community engagement.

General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6-8 eight classes per week, and maintain an active in-studio presence during a minimum of 25 class times per week.

Key Responsibilities:

Leadership & Team Development

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Lead, coach, and develop instructors and Studio Leads.

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Recruit and onboard new team members as needed.

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Provide consistent feedback and conduct regular performance conversations.

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Foster an engaging and accountable team culture.

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Identify and develop future leaders through coaching, mentorship, and succession planning.

Studio Operations & Member Experience

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Own daily studio operations.

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Ensure exceptional hospitality and client experience.

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Manage class & staffing schedules.

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Oversee day-to-day facility operations, ensuring the studio remains clean, safe, stocked, well-maintained, and consistently aligned with brand standards.

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Resolve client  concerns promptly.

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Continuously evaluate and improve operational processes to increase efficiency and consistency.

Sales & Business Performance

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Own studio performance across memberships, utilization, retention, payroll, revenue, and expenses.

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Analyze KPIs and implement action plans.

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Develop and execute strategies to improve member retention, utilization, referrals, and recurring revenue.

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Coach team members on consultative selling, membership upgrades, renewals, and client retention.

Community Engagement

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Build relationships within the local community.

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Develop ongoing community partnerships that drive awareness, referrals, member engagement, and long-term growth.

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Support social media and community partnerships.

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Represent JETSET as a brand ambassador.

Financial & Business Partnership

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Monitor financial performance.

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Provide regular business updates to ownership.

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Recommend operational improvements.

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Ensure accountability for profitability, payroll management, expense control, and overall studio performance.

SUCCESS IN THIS ROLE:

You’ll be successful in this role if you:

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Are energized by growing memberships and creating an experience that keeps clients engaged and coming back.

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Enjoy coaching, motivating, and developing a high-performing team.

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Take genuine pride in delivering exceptional hospitality and creating a welcoming client experience.

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Are results-driven and comfortable taking ownership of financial and operational performance.

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Value consistency, efficiency, and attention to detail in maintaining a polished, brand-aligned studio.

GROWTH OPPORTUNITIES:

As JETSET continues to expand, General Managers may have opportunities to mentor new leaders, support new studio openings, oversee multiple studios, and advance into multi-unit leadership roles.

WHAT WE'RE LOOKING FOR:

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3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment

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Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context

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Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written

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Strong sales instincts with experience driving revenue targets and coaching others to do the same

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Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics

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Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail

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Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued

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Hands-on experience in a fitness instruction or coaching capacity is strongly preferred

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Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.

REQUIREMENTS:

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Ability to commit to travel for a 5-day instructor training at one of our Regional Training & Support Centers

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Ability to stand and move throughout the studio for extended periods.

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Ability to lift up to 30 pounds.

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Flexible availability, including the ability to work mornings, evenings, weekends, and holidays as business needs require.

COMPENSATION & BENEFITS:

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Paid time off (PTO)

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Complimentary or discounted JETSET Pilates classes

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Professional development opportunities

*Additional benefits—including health insurance, retirement plans, and other perks—may be offered depending on the studio location

Source: JETSET Pilates careers (Lever)

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