Generalist, Growth

Base Power

Austin, TX

Who this role is best for

Geared toward candidates with hands-on growth experience in consumer-facing environments, comfortable with owning channels and operating in a high-ownership, fast-moving startup team.

Best fit for

Candidates with experience in customer acquisition and channel ownership in consumer or adjacent businesses
— “Hands-on growth experience with direct ownership of channels in a consumer or consumer-adjacent business.”
Individuals who have operated in early-stage or unstructured environments and can adapt quickly
— “Time spent in early-stage or unstructured environments, and comfort with the ambiguity that comes with it.”
Candidates who can work collaboratively across marketing, sales, product, and design in a lean team structure
— “We operate as one team across marketing, sales, support, product, and design — lean and high-ownership.”

Things to consider

The role requires in-person work and may demand more than a traditional 9-to-5 schedule
— “We work in-person. It’s not a 9-to-5. We are all-in.”
Priorities and responsibilities may shift rapidly due to the startup nature of the company
— “Priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time.”

How to stand out

Highlight ownership of growth channels and measurable outcomes in your resume and interview responses
— “Own customer acquisition targets with clear accountability across a channel that you own.”
Demonstrate experience in translating data into strategic decisions and actions
— “Translate performance data into decisions: what to double down on, what to fix, and what to shut down.”
Showcase your ability to work across functions and operate a creative engine with design teams
— “Operate a high-velocity creative engine, working closely with design to develop, test, and scale winning creative.”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Achieved customer acquisition targets
Designed and ran growth experiments
Translated performance data into actionable decisions

Typical background

Experience in growth marketing or related fieldComfort with ambiguity

Skills & requirements

Required

Customer AcquisitionGrowth ExperimentsPerformance Data AnalysisCreative DevelopmentCross-functional Collaboration

Preferred

Early-stage Company ExperienceHigh Velocity Creative Engine

Stack & domain

Growth ExperimentsCreative EngineDesignData AnalysisMarketingSalesProductProblem-solvingCommunicationTeamworkLeadershipCreativityAdaptabilityOwnershipGrowth HackingCustomer AcquisitionFunnel OptimizationCreative DevelopmentCross-functional Collaboration

About the role

Original posting from Base Power via Ashby

ABOUT BASE
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
ABOUT THE ROLE
We're hiring a Growth Generalist who wants to do their best work at a company building something that matters. This isn't a traditional marketing role — it's a seat for someone who thinks in channels, experiments, and outcomes, and doesn't need a title to tell them where to play. You'll help millions of people discover a better way to power their homes, at a moment when reliability, cost, and the grid are top of mind. You'll work across every surface of the growth motion and own the results end to end.
WHAT YOU'LL DO
Own customer acquisition targets with clear accountability across a channel that you own
Design and run structured growth experiments across the funnel to unlock step-change improvements.
Translate performance data into decisions: what to double down on, what to fix, and what to shut down.
Operate a high-velocity creative engine, working closely with design to develop, test, and scale winning creative.
WHAT YOU'LL BRING
Hands-on growth experience with direct ownership of channels in a consumer or consumer-adjacent business.
Time spent in early-stage or unstructured environments, and comfort with the ambiguity that comes with it.
Equal comfort in a dashboard, a creative brief, and a cross-functional standup.
A bias to move fast and start before you're told to.
A pull toward action over analysis, and a defined scope you build yourself rather than wait for.
ABOUT THE TEAM
The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design — lean and high-ownership. Everything we build is measured against one bar: the fastest-growing, most beloved energy company in the world.
Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
OUR VALUES
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
DO THE BEST WORK OF YOUR LIFE AT BASE.

Source: Base Power careers (Ashby)