Geared toward marketing professionals with crypto industry experience comfortable with cold outreach and data analysis.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Binance via Greenhouse
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
We are seeking a dedicated and dynamic individual to join our affiliate team, focusing on managing an expanding network of affiliates. This role primarily involves collaborating with prominent KOLs to ensure the effectiveness of their promotional efforts. A significant aspect of the position includes liaising with various internal departments to equip affiliates with the necessary assets and tools to attract more users to Binance. The ideal candidate will possess an analytical mindset, a background in marketing or public relations, and excellent communication skills for both internal and external interactions. Given Binance's extensive affiliate network, you will be expected to deliver exceptional value through your work, surpassing competitors in the quest for top affiliates.
The role requires proficiency in using in-house tools, necessitating quick learning and collaboration with developers to enhance systems and interfaces, resolve issues, and conduct comprehensive analyses of existing data.
Before applying, please conduct an analysis of the current affiliate program and submit a brief cover letter outlining the next steps Binance should take to further expand the affiliate channel. You will also be required to complete a complex test challenge following the initial interview.
Responsibilities:
Growing affiliate network: cold outreach to YouTubers, Media, Influencers. Negotiations, onboarding, paperwork if needed
Managing key accounts: regular communication with affiliates, analyzing their performance, and offer recommendations on how to improve
Creating and executing promotional campaigns with a focus on ROI
Building reports using internal data, optimizing overall affiliate channel performance
Monitoring competitor space and adjusting our strategy accordingly
Fraud detection, revealing the new scam schemes and any sort of manipulation by partners
Requirements:
Experience in managing large affiliate programs, preferably in the fintech space, ideally in the crypto space
A business development background is a plus
Understanding of the crypto space
Excellent communication and presentation skills
Experience in working with media, celebrities, key partners, or influencers
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Why Binance
Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Source: Binance careers (Greenhouse)