Best suited to candidates with hands-on experience in multi-channel growth marketing working in AI and generative media.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from fal via Ashby
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
fal is looking for a high-agency Growth Marketer to help us scale our growth efforts across campaigns, experiments, SEO/AEO, content, and distribution.
This is a hands-on role for someone who loves figuring out what drives growth, testing new ideas, and turning insights into action. You'll work across channels to acquire new users, increase product adoption, and find creative ways to get fal in front of the right audiences.
One week, you might launch an experiment to improve conversion on a landing page. The next, you might test a new distribution channel, secure third-party placements, build an SEO content strategy, or analyze campaign performance to figure out where we should double down.
You won't be limited to a single channel. We're looking for a versatile, analytical marketer who can identify opportunities, execute quickly, and measure what works.
WHAT YOU'LL DO
Execute growth campaigns. Plan and launch campaigns across organic, paid, partnerships, and third-party channels to drive user acquisition, activation, and product adoption.
Run growth experiments. Continuously test new channels, messaging, landing pages, and acquisition strategies. Develop hypotheses, run experiments, analyze results, and scale what works.
Drive SEO and AEO. Identify search opportunities, create and optimize content, and improve fal's visibility across traditional search engines and AI-powered discovery platforms.
Expand our distribution. Identify and secure placements across relevant publications, newsletters, directories, communities, and third-party platforms to reach new audiences.
Create growth content. Write and produce compelling marketing content, including landing pages, blog posts, campaign copy, newsletters, and other assets that drive traffic and conversions.
Measure and optimize performance. Track campaign performance, analyze acquisition funnels, and use data to understand what's driving growth. Turn insights into actionable recommendations.
Build scalable growth systems. Develop repeatable processes for campaign execution, experimentation, reporting, and content distribution so we can move faster and scale what works.
WHO YOU ARE
- 3-6 years of experience in growth marketing, digital marketing, performance marketing, or a similar role.
- Hands-on experience executing growth campaigns across multiple channels, with measurable results.
- Strong analytical instincts and comfort working with marketing analytics, attribution, conversion funnels, and experimentation.
- Familiarity with SEO, AEO, content marketing, and organic acquisition strategies.
- A strong writer with good creative instincts who can develop compelling content and campaign messaging.
- Resourceful and experimental, constantly looking for new channels, tactics, and opportunities to drive growth.
- Extremely high-agency, organized, and comfortable owning projects from idea to execution.
- Comfortable working cross-functionally with engineering, design, product, and creative teams.
- Excited about AI, creative technology, and generative media.
You don't need to be an expert in every growth channel. We care more about your ability to learn quickly, execute independently, and use data to make smart decisions.
WHAT SUCCESS LOOKS LIKE
You become someone who consistently identifies and executes opportunities that drive measurable growth for fal.
You're running experiments, launching campaigns, growing organic traffic, expanding our distribution, and improving conversion across the funnel. You know which channels are working, which aren't, and where we should invest next.
Most importantly, you're not just executing a marketing calendar. You're proactively finding new ways to grow fal, testing them, and turning successful experiments into repeatable growth engines.
WHAT WE OFFER AT FAL
- Interesting and challenging work
- A lot of learning and growth opportunities
- We offer visa sponsorship and will help you relocate to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsites
U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:
fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.
Source: fal careers (Ashby)