Best suited to candidates with hands-on B2G marketing experience and a track record in SaaS or high-growth environments working in government or local/state public sector settings.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from OpenGov via Ashby
OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com http://OpenGov.com.
ROLE OVERVIEW
As a Growth Marketing Manager at OpenGov, you're a full-stack marketer—owning the complete go-to-market lifecycle for products, features, and campaigns. You'll develop positioning and messaging, craft integrated demand gen programs, build enablement collateral, execute launches, and measure impact. From strategy through execution, you'll combine storytelling and data to drive pipeline and establish OpenGov as the AI and ERP leader for state and local governments.
You'll partner across the marketing team, working with design, brand, and ops colleagues while owning outcomes end-to-end. This is a hands-on role where you shape GTM strategy, create compelling content, launch campaigns, and continuously optimize for results. You bring both strategic vision and tactical execution chops.
WHAT YOU'LL DO
Campaign Strategy & Execution
- Build and launch integrated multi-channel campaigns (email, paid, webinars, social, events, content syndication) to drive qualified pipeline for targeted personas and accounts. Own performance tracking, reporting, and optimization based on results.
- Create compelling marketing content—emails, landing pages, ads, ebooks, customer stories, blogs—leveraging AI tools daily to scale production and test variations at speed.
- Develop GTM messaging and positioning informed by customer insights, Gong calls, sales feedback, and competitive intelligence. Create talk tracks, enablement decks, and messaging guides that translate complex capabilities into clear value statements.
- Define market segmentation, personas, and ICP insights that inform campaign targeting and messaging across all programs.
- Support ABM campaigns and nurture strategies using Marketo and Salesforce to engage prospects across the funnel.
- Stay plugged into government, market, and competitive trends to identify campaign opportunities and inform GTM strategy and decision-making.
Product Launches & Enablement
- Lead end-to-end launch plans for new products and features—defining objectives, audience, messaging, tactics, timeline, and success metrics.
- Develop comprehensive enablement materials (pitch decks, one-pagers, battlecards, FAQs) to equip sales, customer success, and support teams on new capabilities.
- Coordinate internal comms, customer announcements, and field readiness to drive product adoption.
Performance & Optimization
- Own campaign measurement and reporting—tracking pipeline contribution, engagement rates, conversion metrics, and ROI.
- Analyze campaign performance, identify learnings, and translate insights into optimization recommendations.
- Stay plugged into competitive, industry, and government trends; use insights to shape timely, relevant campaigns.
WHAT WE'RE LOOKING FOR
Core Experience
- 8+ years of B2B or B2G marketing experience, ideally in SaaS or high-growth environments.
- Proven track record developing and executing multi-channel campaigns that drove measurable pipeline results.
- Strong writing and editing skills; provide examples of campaign copy, content, or messaging that moved the needle.
- Experience with or demonstrated ability to own product positioning, GTM strategy, launches, or messaging development.
- Hands-on proficiency with Marketo, Salesforce, and marketing automation; comfort with analytics and translating data into insights.
Mindset & Attributes
- AI-forward thinker: Comfortable using AI tools (Claude, Gemini, ChatGPT, etc.) daily to augment your work—scaling content creation, analysis, and decision-making.
- Analytical and strategic; able to synthesize customer insights, competitive intelligence, and market trends into clear, compelling narratives.
- Roll-up-your-sleeves operator; comfortable owning everything from strategy to execution across campaigns, content, and launches.
- Collaborative and adaptable; energized by cross-functional work, fast iteration, and ambiguity.
- Data-driven; demonstrate ability to measure, learn, and optimize based on results.
Nice-to-Haves
- Experience in or passion for public sector, government, or B2G marketing.
- Hands-on experience with ABM tools, Guru, Aha, or Pendo.
- Background with win/loss analysis, competitive intelligence, or voice-of-customer research.
- Experience launching products or features end-to-end.
COMPENSATION
Chicago, IL: $110,000 - $140,000
On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance.
The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.
WHY OPENGOV?
A Mission That Matters.
At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy.
Opportunity to Innovate
The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.
A Team of Passionate, Driven People
This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Chicago, Dubuque, Dallas, and Pune.
A Place to Make Your Mark
We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.
Benefits That Work for You
Enjoy an award-winning workplace with the benefits to match, including:
- Comprehensive healthcare options for individuals and families
- Flexible vacation policy and paid company holidays
- 401(k) with company match
- Paid parental leave, wellness stipends, and HSA contributions
- Professional development and growth opportunities
- A collaborative office environment with weekly catered lunches.
Source: OpenGov careers (Ashby)