Growth Marketing Manager, Paid Channels

Runway Ml
Seattle +1 more
Remote

Who this role is best for

A natural match if you have hands-on experience managing large paid search budgets and running incrementality tests. This mid-level role favors candidates with a strong grasp of funnel economics and a preference for remote or office-based work in major U.S. cities.

Best fit for

  • Candidates with hands-on paid search experience and a focus on funnel economics
    — “Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback.”
  • Individuals who have managed seven-figure budgets across multiple markets
    — “direct ownership of seven-figures in budget”
  • Professionals adept at running incrementality tests and interpreting results
    — “A track record running incrementality tests (geo holdouts, lift studies) and acting on the results”
  • Candidates who have worked with AI-native ad surfaces or non-Google bidding platforms
    — “Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms”

Things to consider

  • The role demands daily management of budgets and campaigns, which may require high attention to detail and operational stamina
    — “You build campaigns, run experiments, manage bids and budgets daily”
  • Candidates must be comfortable with international market dynamics and multi-market strategy
    — “manage budget across markets — allocate and reallocate spend by market”

How to stand out

  • Highlight your ability to defend spend against breakeven metrics and optimize for downstream value
    — “You optimize to downstream value, not proxy events.”
  • Showcase your experience with SQL and analytics tools like GA4 or Mixpanel
    — “Comfort in the data — SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent.”
  • Demonstrate your process for managing full funnel performance and identifying leaks
    — “Know the funnel from impression → registration → subscription and where it leaks.”
  • Emphasize your track record in proving incrementality through geo holdouts and lift studies
    — “Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests.”
  • Position yourself as a proactive operator who drives expansion of new bidding platforms
    — “Stand up new bidding platforms as they emerge. You'll be first-in on the next channel.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • day-to-day management of paid search
  • own cost-per-acquisition number
  • run continuous test roadmap
  • prove incrementality
Typical background
4+ years managing paid search

Skills & requirements

Required

Paid Search ManagementGoogle Ads ExpertiseIncrementality TestingBudget ManagementCross-functional CollaborationTest RoadmapReporting

Preferred

Chatgpt AdsNew Bidding Platforms

Stack & domain

Google AdsChatgpt AdsBidding StrategiesIncrementality TestsLanding PagesConversion TrackingCommunicationTeamworkProblem-solvingDecision-makingMarketingPaid Advertising

About the role

Original posting from Runway Ml via Ashby

We are building AI to simulate the world through merging art and science.

We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.

World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

ABOUT THE ROLE

*Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.

We are hiring a Growth Marketing Manager to own paid search and the emerging bidding-platform channels end to end Google Ads today, ChatGPT Ads and whatever bids next. This is a hands-in-the-account role: you build campaigns, run experiments, manage bids and budgets daily, and defend every dollar against our cost-per-subscriber breakeven. You'll manage seven-figure budgets in spend across markets (US + international) and be the person who knows, at any moment, why the number moved.

We're an AI-native creative platform in scale mode. Paid search is one of our priority acquisition channels and we're actively expanding it — new geos, new bidding surfaces, new optimization events. You'll be the operator driving that.

WHAT YOU'LL DO

  • Day-to-day management of Google Ads and ChatGPT Ads — campaign structure, keywords, bids, budgets, negatives, quality score, geo and device splits.
  • Own the cost-per-acquisition number. Manage to a cost-per-acquisition target, not clicks or registrations. Know the funnel from impression → registration → subscription and where it leaks.
  • Run a continuous test roadmap — bidding strategies (tCPA / Smart Bidding), optimization events, ad copy, landing pages, audience and geo splits. One test, one hypothesis, one readout.
  • Prove incrementality. Design and read geo holdouts, conversion-lift studies, and pause tests. Distinguish incremental subscribers from ones we'd have gotten anyway.
  • Manage budget across markets — allocate and reallocate spend by market and campaign against performance, break out international blobs, fund the geos that earn it.
  • Stand up new bidding platforms as they emerge. You'll be first-in on the next channel and write the playbook for it.
  • Report clearly. Daily and weekly readouts that lead with the "why," not just the table. Partner with our analytics stack, much of this is instrumented and semi-automated; you'll extend it.
  • Work cross-functionally with creative, lifecycle, product marketing, and engineering on tracking, attribution, and landing page conversion.

WHAT WE'RE LOOKING FOR

  • 4+ years managing paid search, with direct ownership of seven-figures in budget.
  • Deep Google Ads expertise — Smart Bidding, tCPA/tROAS, Performance Max / AI Max, Demand Gen, search term hygiene, quality score, the Editor.
  • A track record running incrementality tests (geo holdouts, lift studies) and acting on the results — not just reporting platform-reported conversions.
  • Fluency in funnel economics: CAC, LTV, cost-per-acquisition, payback. You optimize to downstream value, not proxy events.
  • Comfort in the data — SQL or willingness to learn it, plus GA4 / Mixpanel or equivalent. You pull your own numbers.
  • Rigorous experiment discipline and clear, opinionated written reporting.

BONUS POINTS

  • Subscription / freemium or consumer SaaS experience.
  • International / multi-market paid search experience.
  • Experience with MCP / AI tooling to automate redundant tasks such as daily optimizations and reporting.
  • Early experience with AI-native ad surfaces (ChatGPT Ads, etc.) or other non-Google bidding platforms.
  • Familiarity with attribution plumbing — click IDs, enhanced conversions, server-side tracking.

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

WORKING AT RUNWAY

Great things come from great teams. https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway We’d love to hear from you.

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

More about Runway

  • Universal World Simulator https://runwayml.com/world-simulator.html
  • GWM-1 https://runwayml.com/research/introducing-runway-gwm-1
  • Gen-4.5 https://runwayml.com/research/introducing-runway-gen-4.5
  • General World Models https://runwayml.com/research/introducing-general-world-models
  • Robotics SDK https://runwayml.com/research/introducing-runway-gwm-1#robotics-section
  • Conversational Real-time Agents https://runwayml.com/research/introducing-runway-gwm-1#avatars-section
  • Runway Studios https://runwayml.com/studios

We're excited to be recognized as a best place to work:

Crain's https://www.crainsnewyork.com/awards/best-places-work-2023 | InHerSight https://www.inhersight.com/companies/best/city/new-york-city-ny | BuiltIn NYC https://builtin.com/awards/new-york-city/2024/best-places-to-work | INC https://www.inc.com/best-workplaces/2024

Source: Runway Ml careers (Ashby)

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