Growth Marketing Manager, Web Experience (R6101)

Shield AI
United States
HybridCareer-pivot friendly

Who this role is best for

Geared toward candidates comfortable with managing digital journeys and collaborating across stakeholders, with a focus on WordPress and AI tools. This role suits those with a background in B2B technology and a track record of working with web agencies.

Best fit for

  • Candidates with a background in B2B technology and experience managing web content with WordPress
    — “Hands-on experience managing and publishing content in WordPress or a comparable CMS.”
  • Professionals who can synthesize complex business goals into intuitive digital experiences
    — “Translate campaign, product, recruiting, and communications goals into clear, effective web experiences.”
  • Individuals experienced in cross-functional collaboration with agencies and internal teams
    — “Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures.”

Things to consider

  • Background clearance is a mandatory requirement for employment
    — “All offers are contingent on a cleared background and possible reference check.”
  • Candidates must be prepared to work in a globally distributed environment
    — “With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific”

How to stand out

  • Highlight specific instances of using AI tools to optimize web content or user journeys
    — “Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement.”
  • Emphasize experience with SEO and accessibility standards in web content creation
    — “Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization.”
  • Showcase your ability to manage multiple projects and stakeholders simultaneously
    — “Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • managing web updates
  • launching web pages
  • developing web content
  • improving website performance
  • ensuring website standards
Typical background
web experiencedigital marketingUX/content strategy

Skills & requirements

Required

Web ExperienceDigital ExperienceWeb ProductionUx/content StrategyHTMLCSSDesign SystemsFront-end DevelopmentProject ManagementAi-enabled ToolsWordpressWeb Content Best PracticesSEOAccessibilityConversion Optimization

Preferred

AerospaceDefenseNational SecurityAdvanced TechnologyB2B TechnologyWeb AgenciesExternal Development PartnersAnalytics ToolsHeatmappingA/B TestingSEO PlatformsWeb Performance Reporting

Stack & domain

Web ExperienceDigital ExperienceWeb ProductionUx/content StrategyHTMLCSSDesign SystemsFront-end Development WorkflowsProject ManagementAi-enabled ToolsWordpressCMSWeb Content Best PracticesPage HierarchySEO FundamentalsAccessibilityConversion OptimizationWeb DesignDevelopmentMaintenanceSEOAnalyticsHeatmappingA/B TestingWeb Performance ReportingLeadershipTeamworkProblem-solvingCommunicationTechnical CommunicationDecision-makingInitiativeInnovationQuality AssuranceReliabilityEfficiencyStakeholder ManagementContent ManagementContent OrganizationWritingEditingContent RefinementWeb Performance MonitoringUser Behavior AnalysisBrand StandardsQuality StandardsAccessibility StandardsPerformance StandardsDefense TechnologyWeb DevelopmentUX DesignContent StrategyAIWeb Performance

About the role

Original posting from Shield AI via Lever

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube. 

What you'll do::

Web Experience & Production 

Own UX and content journeys across Shield AI for key audiences, including customers, partners, policymakers, recruits, media, and industry stakeholders. 

Maintain, update, and improve existing website pages to ensure content accuracy, strong UX, and alignment with business priorities. 

Build new web pages and digital experiences in partnership with our web agency and internal stakeholders. 

Translate campaign, product, recruiting, and communications goals into clear, effective web experiences. 

Use WordPress to create, edit, QA, and publish website content. 

Partner with Product Marketing, Communications, Creative, Recruiting, and business stakeholders to develop web content and page structures. 

Apply strong UX judgment to improve navigation, page flow, content hierarchy, conversion paths, and audience engagement. 

Use AI-enabled design and development workflows to accelerate ideation, prototyping, page production, and content refinement. 

Coordinate with agency partners on web design, development, maintenance, SEO, analytics, and technical improvements. 

Monitor web performance and user behavior to identify opportunities for content, UX, and conversion improvements. 

Ensure website updates meet brand, quality, accessibility, and performance standards. 

Required qualifications::

  • 4+ years of experience in web experience, digital experience, web production, UX/content strategy, or a related field. 
  • Basic understanding of HTML, CSS, design systems, or front-end development workflows. 
  • Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests. 
  • Comfort working with AI-enabled tools for design, content, prototyping, development, or workflow acceleration. 
  • Hands-on experience managing and publishing content in WordPress or a comparable CMS. 
  • Strong UX judgment with the ability to structure clear, intuitive digital journeys for multiple audience personas. 
  • Experience building, maintaining, and improving website pages in partnership with designers, developers, agencies, and internal stakeholders. 
  • Strong understanding of web content best practices, page hierarchy, SEO fundamentals, accessibility, and conversion optimization. 
  • Excellent project management skills with the ability to manage multiple web updates, launches, and stakeholder requests. 
  • Strong writing, editing, and content organization skills. 

Preferred qualifications::

  • Experience in aerospace, defense, national security, advanced technology, or B2B technology. 
  • Experience working with web agencies or external development partners. 
  • Familiarity with analytics tools, heatmapping, A/B testing, SEO platforms, or web performance reporting. 

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

###

Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Source: Shield AI careers (Lever)

Similar roles