Growth Marketing Manager, Web & Search

Decagon
San Francisco, CA
On-siteCareer-pivot friendly

Who this role is best for

Geared toward candidates comfortable with website execution and AI-driven search strategy, with a preference for in-office work and experience managing external contractors.

Best fit for

  • Candidates with hands-on website management experience and a track record in SEO/AEO strategy
    — “Run website execution day-to-day, and build the systems to move faster”
  • Individuals who can manage both internal teams and external contractors effectively
    — “Comfortable managing outside help (contractors/freelancers) as well as working closely with an internal team”
  • Professionals with technical skills in CMS and web development, preferably with Webflow experience
    — “Experience owning a company website day-to-day. Comfortable in a CMS (we use Webflow)”

Things to consider

  • In-office presence is required despite the flexibility of the role
    — “We’re an in-office company, driven by a shared commitment to excellence and velocity”
  • The role demands a strong grasp of both traditional and AI-driven search strategies
    — “Own and execute SEO and AEO strategy: Set the strategy for how Decagon shows up in both traditional search and AI-driven search surfaces”

How to stand out

  • Highlight your ability to execute website changes independently and efficiently
    — “able to ship pages and changes without needing an engineer for every task”
  • Demonstrate your hands-on SEO/AEO strategy development and execution skills
    — “Real SEO and AEO expertise. You can set strategy and execute it yourself”
  • Showcase experience with programmatic SEO or content scaling techniques
    — “Comfortable with or curious about programmatic approaches to scaling content and search presence”
  • Emphasize your familiarity with SEO tools like GA4 and Search Console
    — “Fluent with SEO/AEO tooling: GA4, Search Console, Ahrefs”
Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Executing SEO and AEO strategy
  • Managing website localization
  • Building and improving workflows for faster publishing
Typical background
Experience owning a company website day-to-dayReal SEO and AEO expertise

Skills & requirements

Required

SEOAEOWeb DevelopmentProject ManagementContent ProductionData AnalysisWeb LocalizationCookie Consent ManagementPrivacy Policy Updates

Preferred

Programmatic Approaches To Scaling ContentAi-driven Search

Stack & domain

WebflowHTMLCSSScriptingWeb DevelopmentSEOAEOGA4Search ConsoleAhrefsProgrammatic ApproachesContent ProductionWebsite LocalizationCookie ConsentPrivacy PolicyMulti-market SEOProject ManagementTeamworkCommunicationProblem-solvingAnalyticalGoal SettingMeasurementExecutionGrowth MarketingWebsite ManagementLocalization

About the role

Original posting from Decagon via Ashby

About Decagon

Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.

Our technology enables industry-defining enterprises like Avis Budget Group, Block’s Cash App and Square, Chime, Oura Health, and Hunter Douglas to deploy AI agents that power personalized, deeply satisfying interactions across voice, chat, email, SMS, and every other channel.

We’re building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships. We’re proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.

We’re an in-office company, driven by a shared commitment to excellence and velocity. Our values — Just Get It Done, Invent What Customers Want, Winner’s Mindset, and The Polymath Principle — shape how we work and grow as a team.

About the Role

We're looking for a Growth Marketing Manager to own the day-to-day of our website and drive our SEO and AEO strategy. You'll be the person who actually ships what's on the roadmap, new pages, localization work, ongoing site changes, while also owning how we show up in traditional and AI-driven search, from strategy through execution.

In this role, you will

  • Run website execution day-to-day, and build the systems to move faster: Project manage and execute against the website roadmap, launching new pages, making ongoing site changes, while also building or improving the workflows and tooling that let publishing move faster, removing manual bottlenecks wherever possible.
  • Own and execute SEO and AEO strategy: Set the strategy for how Decagon shows up in both traditional search and AI-driven search surfaces (ChatGPT, Perplexity, and similar), including exploring programmatic approaches to scale beyond manual content production, and do the hands-on work to make it happen, not just goals and measurement, but the actual execution. This includes managing a content contractor and working with our internal team to keep production moving.
  • Help make our site scalable as we expand internationally: Own website localization work as we grow into new markets, and keep things like cookie consent and privacy policy updated, etc., as part of building a site that can support that growth.

Your background looks something like this

  • Experience owning a company website day-to-day. Comfortable in a CMS (we use Webflow), able to ship pages and changes without needing an engineer for every task.
  • Ideally has some technical experience: comfortability with HTML/CSS, scripting, or web dev experience, etc.
  • Real SEO and AEO expertise. You can set strategy and execute it yourself, and you're tracking how AI-driven search is changing the discipline.
  • Comfortable with or curious about programmatic approaches to scaling content and search presence, rather than treating growth as one page at a time.
  • Fluent with SEO/AEO tooling: GA4, Search Console, Ahrefs, and comfortable pulling and interpreting your own data.
  • Analytical: you set goals, measure against them, and know how to tell whether SEO/AEO work is actually driving pipeline, not just traffic.
  • Comfortable managing outside help (contractors/freelancers) as well as working closely with an internal team.

Even better if you have

  • Experience with website localization or multi-market SEO (hreflang, localized content strategy).
  • Experience building or working with programmatic SEO/content systems.
  • Familiarity with tools like Clay, Unify, or similar automation platforms.
  • Experience working alongside a more senior technical growth lead or growth engineering function.

Compensation

$160,000 - $200,000 + Equity

Benefits

We proudly offer the following benefits for our full-time employees:

  • Medical, Dental, and Vision benefits for you and your family
  • Life Insurance and Disability Benefits
  • Retirement Plan (e.g., 401K, pension)
  • Parental Leave
  • Fertility and family building benefits through Carrot
  • Monthly stipend to support your wellness, lifestyle, and work-life balance
  • Daily lunches and snacks in the office to keep you at your best
  • Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)

These benefits are described in more detail in Decagon’s policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.

Source: Decagon careers (Ashby)

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