Head of Advisor Channel Activation

Ren
Worldwide Remote
RemoteCareer-pivot friendly

Who this role is best for

Geared toward sales leaders with financial services expertise comfortable with building advisor-facing strategies and cross-functional collaboration.

Best fit for

  • Candidates with experience in financial services and a track record of building new channel relationships
    — “build new professional channel relationships that bring charitable planning into conversations where it isn't yet part of the discussion”
  • Individuals who have developed high-performing sales teams and implemented performance systems
    — “raise team performance by building the systems and conditions that make strong results the natural outcome”
  • Candidates who can think beyond traditional sales models and focus on long-term value creation
    — “This is not a traditional direct sales model, and the economics differ from selling investment products”

Things to consider

  • National coverage and frequent in-person engagement with advisors may require travel despite being remote
    — “Lead in-person awareness in every region through presentations, office visits, and events”
  • The role demands significant cross-functional collaboration with teams like RevOps and Customer Success
    — “set shared targets and clear attribution rules with Customer Success and RevOps”

How to stand out

  • Highlight experience with non-traditional sales strategies and measurable team performance improvements
    — “build the strategy that turns this work into a repeatable competitive advantage”
  • Emphasize your ability to define and implement data-driven performance systems
    — “Build a data-driven culture around leading and lagging indicators and continuous improvement”
  • Showcase your track record in creating national coverage models and defining segmentation strategies
    — “Own a national coverage model across regions, firms, and professional segments”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • sales targets
  • channel relationships
  • advisor activation
Typical background
financial servicessales leadership

Skills & requirements

Required

Sales LeadershipChannel ManagementSales StrategyIncentive Compensation

Preferred

Philanthropy

About the role

Original posting from Ren via Greenhouse

The Opportunity:

Ren is looking for a sales leader who can run a disciplined, high-performing sales organization and think like a business developer who always looks past the channels that already exist. 

This senior role has two equally important mandates. The first is to make our advisor-facing sales motion as productive and scalable as possible. The second is to build new professional channel relationships that bring charitable planning into conversations where it isn't yet part of the discussion. 

If you've built a career in financial services, believe the industry thinks too small about philanthropy, and want to drive growth that does good in the world, this role is for you. 

What You'll Do:

Own the number

Own sales targets for the advisor and professional channels. Your team covers regions across firms, and Customer Success covers individual firms, so you'll set shared targets and clear attribution rules with Customer Success and RevOps 

Forecast accurately to the Chief Growth Officer 

Invest sales resources where they earn the highest return, using unit economics such as acquisition cost, payback period, and asset growth per rep to decide where to scale, hold, or exit 

Own the sales budget and, with RevOps and Finance, design incentive compensation that rewards the right behaviors 

Plan capacity and hiring, setting a high talent bar and deciding when to add headcount and when to raise productivity

Set the sales strategy

Donor-advised funds depend on financial advisors, but most advisors lack the expertise, incentives, or interest to become philanthropy experts. Our advisor-facing teams fill that gap with education, inspiration, and support. You'll build the strategy that turns this work into a repeatable competitive advantage and establishes Ren as the charitable planning expert every advisory practice needs. This is not a traditional direct sales model, and the economics differ from selling investment products. 

Set the strategy and own results for advisor activation, both at firms with white-labeled DAF programs powered by Ren and at firms with no in-house program 

Grow our complex assets and charitable trust business, including with advisors whose firms use a non-Ren DAF program 

Own a national coverage model across regions, firms, and professional segments; define segmentation and territory requirements, and partner with RevOps on scoring and coverage design 

Serve on the Growth leadership team and Ren's senior leadership team, bringing market and channel insight to company strategy and product priorities 

Build the operating system for performance

You'll raise team performance by building the systems and conditions that make strong results the natural outcome. 

Own pipeline outcomes and accountability; define the requirements for pipeline systems, data, and reporting, and partner with RevOps to build them 

Build a data-driven culture around leading and lagging indicators and continuous improvement 

Own the advisor adoption model: define the stages advisors move through, the signals that show where each advisor stands, and the skills reps need to move advisors forward 

Use the adoption model to coach the team and to ensure a training and coaching program that measurably improves rep performance 

Design the organizational structure that gets the most from each team and rep 

Create clear career paths within and across teams that make Ren the best place to build a sales career 

Turn advisors and professionals into advocates

Our growth depends on converting the professionals who influence wealth decisions into champions who bring Ren in before we ask. You'll build and scale that network. 

Grow the financial advisor channel at the practitioner level by deepening existing relationships and expanding into new networks and underserved segments, with a deliberate strategy for building champions 

Lead in-person awareness in every region through presentations, office visits, and events, using Marketing's materials and campaigns to activate advisors 

Build and execute playbooks for each key segment with Product Marketing, defining the why, how, and what behind each motion 

Own advisor activation and expansion, and partner with Customer Success on handoffs so every FA interaction is consistent and valuable 

Build relationships with the practitioners present when clients have the means and motivation to give:  

                        Private wealth: family offices and private wealth management practices 

                        Transactions: stock plan directors, investment bankers, business brokers, and others supporting

                         liquidity events and M&A 

                        Tax and accounting: CPAs, tax advisors, law firm tax counsel, outsourced CFO firms 

                        Legal and estate planning: estate planning attorneys, trust and estate counsel, probate attorneys 

                        Investors and fund managers: hedge funds, private equity firms, venture capital firms 

Partner with the Wealth Firm Partnerships team on opportunities that span practitioner and institutional levels 

Represent Ren as a credible peer and thought leader across the advisor and professional community 

Who You Are:

You have enough financial services experience to be credible with advisors, attorneys, and CPAs, but you don't think the way the industry thinks. You spot distribution opportunities others miss and build relationships before they look like relationships. You'd rather pursue what's possible than repeat what you've done before. 

You develop talent intentionally. Your teams trust you because you're clear, consistent, and invested in their growth. You're entrepreneurial enough to build from scratch and organized enough to systematize what works. 

People inside and outside the company enjoy working with you. You build trust quickly, and the industry's best practitioners are glad to hear from you. 

What You Bring:

Senior leadership experience in financial services, wealth management, fintech, or adjacent professional services 

A track record of building or materially expanding go-to-market strategies, not just managing existing ones 

Experience owning a revenue or asset growth number, a budget, and sales compensation design 

A record of disciplined investment decisions across channels, grounded in unit economics 

Experience developing referral or partnership relationships with non-traditional professional channels (legal, tax, accounting, transaction-adjacent) 

A track record of building high-performing teams 

Comfort in a lean, entrepreneurial environment where resources are earned 

Why This Role:

Charitable planning is one of the most underserved disciplines in wealth management. Ren has the platforms, expertise, and relationships to make it central to how advisors and their clients think about wealth. 

This role isn't about running a familiar playbook. It's for a creative problem solver, strategic thinker, and mission-driven people leader ready to take on the incumbents who've held this space too long. 

Ren is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Source: Ren careers (Greenhouse)

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