Head of Design and Research

Upside
DC +3 more
HybridCareer-pivot friendly

Who this role is best for

Aimed at mid-level design leaders with fintech or marketplace experience who thrive in analytical, hypergrowth environments.

Best fit for

  • Design leaders who have scaled consumer apps from 3M to 10M+ MAU.
    — “Has personally helped scale a consumer app through hypergrowth (~3M → 10M+ MAU)
  • Candidates comfortable balancing design integrity with rapid iteration.
    — “balancing design integrity against iteration speed
  • Those with a track record in habit-forming consumer systems.
    — “Track record designing habit-forming systems (frequency, retention, cross-category adoption)

Things to consider

  • Hybrid role requiring in-office attendance 3 days per week.
    — “In-office attendance is required on Monday, Tuesday, and Thursday
  • Compensation varies significantly by location tier.
    — “The U.S. base salary range for this full-time position varies by work location

How to stand out

  • Demonstrate concrete examples of raising craft quality in small teams.
    — “raised individual craft
  • Show how you've integrated research into product decisions.
    — “Deepen the research practice and its integration into decision-making
  • Highlight AI applications in your design or research work.
    — “Apply an AI-native approach to how design and research scale
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · TeamLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • improved user experience
  • increased user retention
Typical background
experience in fintech or marketplacesbackground in consumer product design

Skills & requirements

Required

Consumer Product DesignUx/ui DesignResearch

Preferred

Ai-native ApproachFintech Experience

About the role

Original posting from Upside via Ashby

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives.

THE ROLE

Upside is in Phase II — scaling toward 10M MAU, ~175K retail locations, and billions in payments GMV. Design & Research's mandate is narrow and clear: raise the consistency and polish bar across the entire consumer and payments experience, moving the product from "functional" to "flawless" and embedding design into early discovery.

This is a hands-on craft-and-scale leadership role for a small, embedded team. It is not a greenfield visionary role or a large-org-building role.

WHAT YOU'LL DO:

  • Own the quality, consistency, and polish bar across the consumer and payments experience.
  • Lead a small, tightly knit team of designers and researchers embedded in delivery pods; systematically grow their craft and how the team operates.
  • Architect cohesive design systems and frameworks across fragmented journeys and surfaces — balancing design integrity against iteration speed.
  • Partner with Product, Engineering, and Marketing to pull design into discovery and drive measurable outcomes across onboarding, discovery, redemption, and retention.
  • Deepen the research practice and its integration into decision-making.
  • Apply an AI-native approach to how design and research scale.

WHAT YOU'LL NEED:

  • Deep consumer product design experience where trust, credibility, and onboarding psychology drive conversion and retention — ideally fintech, marketplaces, or transaction-driven products.
  • Track record designing habit-forming systems (frequency, retention, cross-category adoption) at consumer scale.
  • Has personally helped scale a consumer app through hypergrowth (~3M → 10M+ MAU).
  • Strong systems-level product thinking; sound judgment on where consistency matters vs. where to move fast.
  • Comfort in highly analytical environments; uses data to drive and prove UX impact.
  • Has led design/research teams of ~5–10 and raised individual craft.
  • AI-centric approach to design and research.
  • Bias to action; effective in ambiguity without requiring a perfect environment.

THE FINE PRINT:

Location: This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project-based needs and changes to Upside’s in-office policy over time.

Compensation: The U.S. base salary range for this full-time position varies by work location:

  • Tier 1: NYC $274,000 – $289,000
  • Tier 2: Austin, Chicago, Washington, DC $249,000 – $263,000

In addition to base salary, this position is also eligible for equity and benefits.

The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range for your location during the hiring process.

Benefits:

  • Medical, dental, and vision coverage starting on Day 1
  • Equity (ISOs)
  • 401(k) program
  • Family planning programs + paid parental leave
  • Physical fitness and wellness memberships
  • Emotional and mental health support programs
  • Unlimited PTO + 10 paid federal holidays + our annual, week-long Winter Break
  • Flexible work environment
  • Lunch reimbursement for in-office employees
  • Employee Resource Groups
  • Learning and Development stipend
  • Transparent culture
  • Amazing mission!

Diversity and Inclusion:

Diversity drives innovation, and our differences make us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives, and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!

If there's anything we can do to support a disability or special need during your application or interview process, please email accommodations@upside.com.

This email is for accessibility accommodations only, it should not be used to submit job applications.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

Source: Upside careers (Ashby)

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