Head of Field Marketing

Claylabs
New York, NY
Hybrid

Who this role is best for

Aimed at senior B2B marketing professionals who have built account-targeted programs and worked closely with sales teams.

Best fit for

  • Candidates with a history of creating account-based marketing programs and aligning with sales leadership
    — “You'll sit in the Growth team, work in a pod with sales leadership, Corporate Events, and RevOps”
  • Individuals who have owned pipeline generation through field events and hospitality
    — “You'll own the strategic-account lane inside Sculpt and tier-one shows — invites, meetings, executive sessions, and side dinners”

Things to consider

  • The role requires deep integration with sales leadership and their internal processes
    — “You'll sit in sales leadership's staff meeting and pipeline reviews as marketing's field representative”
  • Candidates must be comfortable with AI-forward approaches and automation in event execution
    — “You are AI forward: you use agents and automation to run programs leaner than the headcount suggests”

How to stand out

  • Highlight your experience in building target-account lists and aligning program investment with pipeline needs
    — “Partner with Strategic and Sales-led segment leaders to build target-account lists and align program investment to where pipeline is needed most”
  • Demonstrate your ability to establish operating models from scratch with clear metrics and processes
    — “This is a builder role: you'll set up the operating model from scratch and be measured on the pipeline you source”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • builds the function that gets target accounts in a room with sales team
  • manages executive dinners, regional shows, roadshows, hospitality, and pipeline layer
Typical background
experience in marketing, particularly in field marketing roles

Skills & requirements

Required

Field MarketingExecutive DinnersRegional ShowsRoadshowsHospitalityPipeline LayerPod ManagementSales-led MotionTarget Accounts

Preferred

Event ManagementCustomer Success

About the role

Original posting from Claylabs via Ashby

ABOUT CLAY

AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential.

Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers — including Anthropic, OpenAI, Google, and Visa — go to market with unique data, signals, and AI research.

In 2026, we raised a $115M Series D https://www.linkedin.com/safety/go/?url=https%3A%2F%2Fwww.nytimes.com%2F2026%2F09%2F09%2Fbusiness%2Fdealbook%2Fclay-ai-fundraising.html%3Fsmid%3Durl-share%26unlocked_article_code%3D1._1A.E5rN.MeYsbgEsUKbB&urlhash=XS4q&mt=4bpSf4a8omAKuAHqAqZx6C11QpbLK_QwIhSV7gSf4Wf9aywPF_KBSiX9IkWE1AhXBEjPH8mK6fAEN7CMFlpvo0lPAtKRjs-dhgzYqHiVKUMCRtw0jScFgxWCRRfYs4HCX0YL9L6PCQz-edBLinvRdU_TaVUL2dA3&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BoQmIsufoRJm7X2HC5Rqd%2Fw%3D%3D at $7.1B Valuation led by Wellington — and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education.

Some things to know about us:

  • Our community http://community.clay.com includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
  • Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
  • Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.

Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!

HEAD OF FIELD MARKETING @ CLAY

We're looking for a Head of Field Marketing to build the function that gets our target accounts in a room with our sales team. Roughly half of Clay's business now runs through a sales-led motion serving mid-market, enterprise, and strategic accounts, and we're building the marketing engine to match. In this role, you'll own executive dinners, regional shows, roadshows, hospitality, and the pipeline layer inside our tentpole events, including Sculpt, our annual user conference. You'll sit in the Growth team, work in a pod with sales leadership, Corporate Events, and RevOps, and be the single front door for anything the sales org needs from marketing events. This is a builder role: you'll set up the operating model from scratch and be measured on the pipeline you source.

WHAT YOU'LL DO

  • Design and run the regional and account-based program portfolio: executive dinners, regional third-party shows, roadshows, lunch-and-learns, and hospitality for Strategic and Sales-led accounts.
  • Build the operating model for the function: program menu, intake and triage process, funding rules, and the target-account standard every program is built against.
  • Partner with Strategic and Sales-led segment leaders to build target-account lists and align program investment to where pipeline is needed most.
  • Sit in sales leadership's staff meeting and pipeline reviews as marketing's field representative, and act as the single point of contact for all event requests from sales.
  • Equip reps and executives to run personal outreach for every program: templates, sequencing, target lists, and follow-up plays.
  • Own the strategic-account lane inside Sculpt and tier-one shows — invites, meetings, executive sessions, and side dinners — within the invite program and calendar set by Corporate Events.
  • Co-own the decision to attend tier-one shows with Brand, and own the meeting and pipeline plan for each.
  • Stand up the measurement layer with RevOps so every program reports sourced pipeline, meetings booked, and target-account attendance, and compares on cost per opportunity against other growth channels.
  • Hire and manage field marketers as the sales org grows, starting with segment alignment and regionalizing as we build international sales coverage.

WHAT YOU'LL BRING

  • 10+ years in B2B marketing leading field or regional marketing at a company with a meaningful enterprise or strategic sales motion.
  • A track record of sourcing pipeline through account-targeted programs, and the numbers to show it.
  • Deep credibility with sales leaders; you've sat in their staff meetings and they've asked for you by name.
  • Experience running the pipeline layer inside a user conference or tier-one show alongside a brand or events team.
  • Operational rigor: you build target lists, funding rules, and reporting before you book venues.
  • You are AI forward: you use agents and automation to run programs leaner than the headcount suggests.
  • Strongly preferred: experience building in Clay.

Source: Claylabs careers (Ashby)

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