Head of Growth

Clera

Regional

Remote

Who this role is best for

A natural match if you have experience in early-stage B2B software demand generation and technical fluency with marketing automation and AI tools.

Best fit for

Candidates with 6-8 years of experience in early-stage B2B software demand generation and content programs
— “Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of growth, content, or demand generation.”
Individuals who have built and optimized integrated campaigns from start to closed-won
— “Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.”
Professionals with hands-on AI tool usage, particularly with Claude or similar platforms
— “Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.”

Things to consider

Remote work is required but with strict timezone availability constraints
— “Remote, with required availability within three hours of the Central European Time zone.”
The role demands systems-building and technical integration skills
— “Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.”

How to stand out

Highlight your experience with AI tools like Claude in automating and documenting workflows
— “Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.”
Showcase your background in creating community and influencer programs for brand exposure
— “Run a flagship industry awards program and activate community opportunities for distribution and brand building.”
Position yourself as a strategic communicator with strong English writing and design judgment
— “Strong English writing, sound design judgment, and an organized, autonomous working style.”

Pace · SteadyCollaboration · MediumAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

measurable pipeline growth
integrated campaign success
AI-assisted process implementation

Typical background

6+ years in high-growth environments, B2B software

Skills & requirements

Required

Demand GenerationProduct MarketingSales EnablementCampaign PlanningAI Tools

Preferred

SEOGEO

Stack & domain

Demand GenerationProduct MarketingSales EnablementCampaign StrategyAi-assisted ProcessesMarketing AutomationAnalyticsDataCMS PlatformsClaudeProduct-led GrowthReferral GrowthWord-of-mouth GrowthSEOGEOLeadershipCommunicationTeamworkProblem-solvingStrategic ThinkingB2B SoftwareGrowth HackingMarketingProduct Management

About the role

Original posting from Clera via Ashby

ABOUT THE ROLE
Lead growth across demand generation, product marketing, and sales enablement at an early-stage B2B software company focused on user-led growth. Reporting to the CEO, you will own the funnel from campaign strategy through closed-won and build the systems that help the business scale.
WHAT YOU'LL DO
Plan and run integrated campaigns for product launches, category moments, and company announcements.
Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.
Run a flagship industry awards program and activate community opportunities for distribution and brand building.
Develop a micro-influencer program with industry practitioners, investors, and software operators.
Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.
Set up reporting to show what drives results from first touch to closed-won.
Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
Develop product positioning, launch plans, customer communications, website updates, and sales enablement materials.
WHAT WE'RE LOOKING FOR
Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of growth, content, or demand generation.
A track record of demand generation or content programs that generate measurable pipeline, ideally in an early-stage company.
Technical fluency with marketing automation, analytics, data, CMS platforms such as Framer or Webflow, and the ability to work effectively with engineering.
Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.
Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO.
Strong English writing, sound design judgment, and an organized, autonomous working style.
LOCATION
Remote, with required availability within three hours of the Central European Time zone.

Source: Clera careers (Ashby)