Candidates with a background in growth hacking and AI tool usage, who thrive in collaborative, in-office environments, will find this hands-on leadership role in insurance growth compelling.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Sola Insurance via Ashby
ABOUT SOLA
Hi, I'm Brayden, Founder at Sola, and I'll be leading the hiring for this role.
Most insurance companies grow by buying attention and hoping the product holds up afterward. We built Sola the other way around. We own every layer of insurance, from the weather data behind our pricing to the policy in a homeowner's hands, and thousands of independent agents already trust us with their clients. What we need now is someone who can turn that trust into a growth engine that compounds, measured in real numbers and built with their own hands.
I look forward to meeting you,
Brayden
TL;DR
- Role: Head of Growth, Sola's first dedicated growth leader
- Level: Senior leader working directly with the founders
- Team: Marketing and growth, partnering closely with sales and product
- Key focus: Own the full funnel from acquisition through monetization, scale our agent referral network, and build the measurement that shows what is working
- Location: We work together from our West Midtown office. We've found that our best ideas, fastest experiments and closest working relationships come from being in the same room.
THE ROLE
We're hiring a Head of Growth to own how Sola grows, from the first time an independent agent or homeowner hears about us to the moment they become a loyal, paying customer.
Your job is to build and scale the systems that bring more agents onto Sola, get them quoting and selling, and turn that activity into revenue.
We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional "manage agencies and report on leads" marketing role.
You should constantly be testing:
- Channels
- Messaging for agents and homeowners
- Funnel conversion, from agent sign-up to first quote to repeat business
- Referral loops across our agent network
- Paid, SEO and email campaigns
- Local community events and partnerships
- AI-powered automations and workflows
WHAT YOU'LL OWN
- Full-funnel growth across acquisition, activation, retention and monetization
- Agent acquisition and the referral network that turns our best agents into our best recruiters
- Local community events and partnerships with independent agencies
- Funnel optimization and conversion improvement for agents and homeowners
- Experimentation across channels, messaging and go-to-market motions
- ROI measurement, attribution, CAC and the dashboards the founders review every week
- Sales enablement, including the assets, tools and messaging that make Sola easier to sell
- AI-driven growth systems and automations
- Hiring and scaling the growth function over time
WHO WE'RE LOOKING FOR
MUST-HAVES
- Strong analytical and growth mindset
- Proven track record owning a full funnel at a high-growth startup, including monetization
- Highly experiments-driven, and able to explain the why behind both wins and failures
- AI-native, using tools like Cursor, Claude or Codex to build and ship real work
- High agency, low ego and innately curious
- Comfortable operating strategically and hands-on
STRONG PLUS
- Experience taking a startup from seed or Series A into real scale
- Built referral or community-driven growth programs
- Experience in insurance, fintech or another regulated industry where trust is the product
- Experience growing through agents, brokers or another partner channel
- An active presence on X or LinkedIn, or a personal website where you share how you think about growth
NOT A FIT
- Brand marketers without funnel or revenue ownership
- People optimized around leads or vanity metrics over revenue
- Managers who mainly coordinate agencies instead of executing
- Anyone who cannot explain the reasoning behind their past tests and results
BENEFITS & PERKS
- 100% Paid Medical, dental & vision insurance for you+the fam
- Unlimited PTO
- Daily lunches and snacks in the office
- Regular team dinners, happy hours and other evenings out, because we genuinely enjoy spending time together beyond the workday
OUR VALUES
- We are a team of owners. Every role at Sola has a direct and measurable impact on the success of the company.
- The best idea always wins. We leave egos at the door, no matter the title.
- Always raise the bar. Our goal: improve at least 1% every day.
- Customer and partner driven. Our north star is delivering the best experience to the people we serve.
- Results focused. We're a hands-on, results-oriented team with a bias for action.
- Ask why, stay curious. Curiosity drives progress. We question the status quo and learn every day.
EQUAL OPPORTUNITY EMPLOYER
Sola Technologies Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
Source: Sola Insurance careers (Ashby)