Head of Performance Marketing

FeverUp
Madrid, Spain

Who this role is best for

Aimed at senior-level performance marketing professionals who can lead global acquisition strategies and manage large budgets.

Best fit for

  • Candidates with 12+ years of experience in performance marketing and a track record of managing nine-figure budgets
    — “12+ years of experience in performance marketing, growth, or acquisition strategy”
  • Individuals with a global mindset and experience operating across diverse markets and regulatory environments
    — “Global mindset — comfortable operating across diverse markets, audiences, and regulatory environments.”
  • Leaders who prioritize building high-performance teams with analytical rigor and creativity
    — “Foster a high-performance culture that combines analytical rigor, creativity, and operational excellence.”

Things to consider

  • The role requires managing a large cross-functional marketing organization and P&L performance
    — “lead a large cross-functional marketing organization”
  • There is a need for frequent in-person collaboration at the Madrid office despite hybrid flexibility
    — “Hybrid work setup: home office friendly with a central Madrid office location.”

How to stand out

  • Highlight experience in managing large-scale paid media campaigns across multiple international markets
    — “operate at both the macro and micro level to scale one of the fastest-growing entertainment platforms in the world.”
  • Demonstrate leadership in creative experimentation and personalization strategies that improve conversion
    — “Lead creative experimentation and personalization strategies to improve conversion and lifetime value.”
  • Showcase a history of P&L ownership and ROI optimization in performance marketing roles
    — “Track record of P&L ownership and driving profitability through efficient investment.”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • driving growth through paid marketing channels
  • managing large cross-functional teams
  • achieving scalable ROI
Typical background
experience in digital marketingbackground in strategic planningleadership in marketing

Skills & requirements

Required

Performance MarketingPaid AcquisitionData-driven MarketingCross-functional Team LeadershipStrategic Planning

Preferred

Programmatic AdvertisingAffiliate MarketingEmerging Platforms

About the role

Original posting from FeverUp via Greenhouse

Hey there!

We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. 

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? 

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience? 

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet The Team

As the Marketing Strategy team, we drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create data-driven campaigns that connect with the right audiences across channels like Meta, TikTok, Google, TV, and more. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action.

Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.

The Role

We are seeking a Head of Marketing Strategy to lead Fever’s global growth engine. This role will own the strategic direction and performance of paid marketing channels and user acquisition initiatives. You’ll manage millions of dollars in annual media investment, lead a large cross-functional marketing organization, and take full ownership of P&L performance.

This position requires a combination of strategic vision, data-driven execution, creative leadership, and business acumen — someone who can operate at both the macro and micro level to scale one of the fastest-growing entertainment platforms in the world.

What You´ll Do

Strategic Leadership

Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.

Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.

Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.

Performance Marketing & Innovation

Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.

Drive data-driven decision-making through advanced measurement, attribution modeling, and automation.

Lead creative experimentation and personalization strategies to improve conversion and lifetime value.

Champion innovation by testing new channels, formats, and technologies to reach new audiences globally.

Team Leadership

Build, mentor, and scale a world-class acquisition marketing organization.

Foster a high-performance culture that combines analytical rigor, creativity, and operational excellence.

Collaborate with cross-functional leaders in Growth, Creative, Product, Data, CRM, etc to ensure integrated growth initiatives.

Operational Excellence

Manage strategic relationships with major partners and ad platforms.

Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency.

Implement frameworks for continuous testing, performance tracking, and ROI optimization.

Who You Are

12+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms.

Proven success managing nine-figure marketing budgets and delivering measurable business growth.

Deep expertise in paid media strategy and data-driven optimization at scale.

Strong command of attribution, experimentation design, and performance analytics.

Track record of P&L ownership and driving profitability through efficient investment.

Inspirational leader capable of managing large teams and fostering a high-impact culture.

Global mindset — comfortable operating across diverse markets, audiences, and regulatory environments.

Passion for culture, live experiences, and technology.

Why You´ll love It Here

Attractive compensation package with room to grow.

40% discount on all Fever events and experiences + free Candlelight voucher.

Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt).

Payflow: option to access part of your salary in advance.

Taxdown: help optimizing and filing your taxes. You can pay an upgrade to manage the Beckham law with them, among other procedures

Private health & dental insurance with Cigna: 100% covered by Fever. You can also add your family members via flexible remuneration.

Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.

Language learning support: English and Spanish lessons.

Hybrid work setup: home office friendly with a central Madrid office location.

Snacks, drinks, and fresh fruit are always available at the office.

Dynamic international team: a young, talented group creating a great work environment.

#LI-Hybrid

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice

Source: FeverUp careers (Greenhouse)

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