Head of Social Marketing

CodeRabbit
San Francisco, CA
Hybrid

Who this role is best for

Geared toward social marketing professionals with experience in developer-facing or technical products, comfortable with building brand presence across multiple platforms.

Best fit for

  • Candidates with a background in marketing for technical or developer-facing products
    — “Deep social marketing experience at a technical or developer-facing company.”
  • Individuals who have managed full brand social presence and agency partnerships
    — “Experience managing agencies, influencer, and creator programs at scale”
  • Professionals who can drive community engagement and customer advocacy
    — “Grow community engagement and turn customer love into advocacy”

Things to consider

  • Must operate at the speed of a hyper-growth AI startup
    — “Comfortable operating at the pace of a hyper-growth AI company”

How to stand out

  • Highlight experience in social strategy and brand personality development
    — “drive a playful, rabbit-led personality across the company, product and people.”
  • Showcase ability to scale content creation and analytics using AI tools
    — “Comfort using AI tools and agents to scale content creation and analytics”
  • Emphasize track record of combining organic and paid social strategies effectively
    — “Experience combining organic and paid social to scale what works”
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • own strategy, methodology, and execution for social presence
  • manage social communications
  • grow community engagement
  • establish goals and build analytics
  • partner closely with PR, analyst relations, customer advocacy, DevEx and community, and product marketing
Typical background
deep social marketing experiencemethodology and analytics track recordexperience running executive social programs

Skills & requirements

Required

Social MarketingTechnical ProductsDeveloper CommunitiesMethodology And AnalyticsExecutive Social ProgramsOrganic And Paid SocialBrand Social Presence

Preferred

FintechSME And Growth CompaniesCustomer-focused ApproachCommercial Strategy DiscussionsProblem-solving

About the role

Original posting from CodeRabbit via Ashby

ABOUT CODERABBIT

CodeRabbit is the governance and control layer for agentic software development, helping engineering teams trust the code they ship. AI can generate code faster than people can review and understand it. Teams still need to know whether each change solves the right problem, fits their architecture, and is safe to ship.

We provide independent validation grounded in codebase context and team standards, giving people the evidence they need to judge what should ship. Across Review, Triage, Explain, and Secure, our platform challenges changes before merge, prioritizes pull requests by value, impact, and risk, explains what changed and why it matters, and monitors the codebase for security vulnerabilities after merge.

CodeRabbit serves nearly 20,000 customers and supports approximately 300,000 open-source repositories, performing over 2 million code reviews each week. Our $143M Series C, raised at a $1.5B valuation, supports further product development and international expansion.

Location: Open to Remote USA, but San Francisco, CA is preferred (hybrid)

ROLE OVERVIEW

CodeRabbit grew to $100M in just over a year, and growth is accelerating. More than 20,000 customers use CodeRabbit, and developers love both the product and the brand. In response to this marketing demand, we are building out a world-class marketing function made up of top talent with the budget and authority required to win. As part of that, we're hiring our first Head of Social Marketing to own CodeRabbit's entire social presence and make us a trusted voice in the conversations shaping the future of agentic software development.

You won't start from scratch. We're active across every channel, with X and LinkedIn as our focus, extensive partnerships on Instagram and short-form video, strong agency support, as well as strong influencer and amplification programs. You'll bring clever thinking, a proven methodology, and a data-driven approach to understand what's working. You’ll use your known-how to build out executive and community programs, and drive a playful, rabbit-led personality across the company, product and people.

KEY RESPONSIBILITIES

  • Own strategy, methodology, and execution for CodeRabbit's social presence across X, LinkedIn, Reddit, Instagram, and other channels
  • Manage social communications across corp comms, product news, customer engagement, influencer programs, and exec comms
  • Get CodeRabbit into the right conversations with architects, engineering managers, CTOs and technical thought leaders
  • Grow community engagement and turn customer love into advocacy
  • Own paid socialManage our agency partners and amplification platforms
  • Establish goals and build analytics to drive measurable impact on awareness, engagement, and business results
  • Partner closely with PR, analyst relations, customer advocacy, DevEx and community, and product marketing

QUALIFICATIONS

  • Deep social marketing experience at a technical or developer-facing company.
  • Real understanding of technical products, how developer communities work and how to activate them
  • Methodology and analytics: a track record of using data to shape content, positioning and timing
  • Experience running executive or founder social programs
  • Experience combining organic and paid social to scale what works
  • Experience owning a brand's full social presence
  • Comfortable operating at the pace of a hyper-growth AI company
  • Bring passion, initiative, intelligence and integrity to your work
  • Experience marketing developer tools or AI products
  • Experience managing agencies, influencer, and creator programs at scale
  • Experience building community on developer platforms
  • Comfort using AI tools and agents to scale content creation and analytics

OUR VALUES

  • Collaborative Humans: Prioritizing collective intelligence
  • Fearless Innovators: Turning obstacles into growth opportunities
  • Persistent Passionate Developers: Thriving on complex, long-term challenges
  • Impact-Driven Creators: Crafting intuitive tools for developers
  • Rapid Learners and Un-learners: Adapting quickly in our fast-paced technological world

WHAT WE OFFER

  • Ownership of the entire social presence for one of the fastest-growing developer brands in the world
  • A fun, creative brand with a real personality you get to shape
  • Room to co-design your role as the company evolves
  • The opportunity to learn from executives who have built and scaled multiple successful businesses
  • The chance to learn AI from the engineers building it
  • Collaborative and innovative environment
  • Competitive salary, equity, and benefits
  • Professional development opportunities

Source: CodeRabbit careers (Ashby)

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