Influencer Marketing Manager

Emma Sleep
Frankfurt, Germany
Career-pivot friendly

Who this role is best for

Best suited to mid-level marketing professionals with influencer campaign experience working in a bilingual German-English environment.

Best fit for

  • Data-driven marketers who can independently manage end-to-end influencer campaigns.
    — “You're driven and passionate about making an impact, with a data-driven, analytical mindset”
  • Bilingual professionals with deep knowledge of German social media landscapes.
    — “You have a deep understanding of German social media platforms and audience behaviors”
  • Self-starters comfortable owning projects from negotiation to performance analysis.
    — “You work independently, taking initiative and managing projects with a structured, self-reliant approach”

Things to consider

  • On-site presence required in Frankfurt with pet-friendly office policy.
    — “A pet-friendly office to make your workday more enjoyable”
  • Mandatory fluency in both German and English for campaign execution.
    — “You are fluent in both English and German”

How to stand out

  • Quantify past campaign ROI metrics to demonstrate analytical rigor.
    — “Track and analyse campaign performance, extract actionable insights”
  • Highlight contract negotiation experience with creators of varying sizes.
    — “Source, evaluate, and negotiate partnerships with creators — from nano to macro”
  • Showcase cross-functional collaboration with legal and creative teams.
    — “Partner with Creative and Legal to align briefs, messaging, and compliance requirements”
Pace · SteadyCollaboration · MediumAutonomy · MediumDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful influencer partnerships
  • positive campaign ROI
  • high customer engagement
Typical background
marketing degreeinfluencer marketing experience

Skills & requirements

Required

Influencer MarketingSocial Media PlatformsCampaign ManagementBudget ManagementContract Negotiation

Preferred

Data AnalysisContent Creation

Stack & domain

Influencer MarketingSocial Media PlatformsData-driven AnalysisCommunicationLeadershipTeamworkMarketing

About the role

Original posting from Emma Sleep via Lever

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us? 

What you'll do::

  • Source, evaluate, and negotiate partnerships with creators — from nano to macro — based on audience fit and performance potential.
  • Manage budgets, contracts, and agency relationships, ensuring campaigns are delivered on time and within commercial terms.
  • Partner with Creative and Legal to align briefs, messaging, and compliance requirements across all activations.
  • Track and analyse campaign performance, extract actionable insights, and feed learnings back into the influencer strategy to continuously improve results.

Who we're looking for::

  • You are fluent in both English and German.
  • You have completed a relevant degree (Bachelor’s or Master’s) in business, communication, marketing, or a similar field.
  • You bring at least three years of proven experience in influencer marketing.
  • You have a deep understanding of German social media platforms and audience behaviors.
  • You're driven and passionate about making an impact, with a data-driven, analytical mindset.
  • You work independently, taking initiative and managing projects with a structured, self-reliant approach.
  • You communicate with confidence and are committed to continuous personal and professional growth.

What we offer::

  • Personal and company growth to accelerate your career and achieve your goals.
  • Work on exciting, challenging projects independently or with a dedicated international team.
  • Responsibility and decision-making from day one to drive impact and shape our company culture.
  • Learn from experts and connect with teammates at engaging company events.
  • Confidential mental wellbeing support with personalized sessions and self-guided programs.
  • Access to live group sessions and coaching that build resilience and foster a positive team environment.
  • A pet-friendly office to make your workday more enjoyable.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.  

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. 

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Source: Emma Sleep careers (Lever)

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