Strong fit for performance marketing professionals who lead data-driven strategies and manage cross-platform campaigns, with experience in agency settings and a focus on ROI maximisation in Beirut, Lebanon.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from WPP Media via Greenhouse
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About Keyade: A Leading WPP Media Brand
Keyade Middle East is a Performance Marketing Consultancy focused on delivering business results for our clients through cutting-edge solutions and a relentless pursuit of excellence. Keyade is part of WPP Media, the world’s leading media investment group, shaping the next era of media where advertising works better for people.
Role Summary and Impact
As a Performance Manager, you'll lead the planning, execution, and optimisation of paid media campaigns for our diverse portfolio of clients. Your expertise will directly impact client success by maximising ROI and driving measurable business outcomes. You'll be a key player in delivering innovative and effective performance marketing solutions.
Develop and implement comprehensive, data-driven paid media strategies aligned with client business objectives and marketing goals, considering the full marketing funnel.
Manage paid search, social, and display campaigns across a variety of platforms (Google Ads, Meta, LinkedIn, etc.), including campaign setup, ad creation, and audience targeting.
Optimise campaign performance through advanced data analysis techniques, A/B testing of ad creatives and landing pages, and strategic bidding adjustments based on real-time performance data.
Monitor campaign performance meticulously, identify key trends and opportunities for improvement, and recommend actionable insights based on data-driven analysis and industry best practices.
Prepare and present insightful and comprehensive performance reports to clients, highlighting key metrics, analysing campaign results, and providing strategic recommendations for future growth.
Collaborate effectively with internal teams to ensure seamless campaign execution and alignment with overall marketing strategies.
Stay at the forefront of industry trends, emerging technologies, and platform updates; proactively identify and evaluate new opportunities to enhance campaign performance and drive innovation.
Manage campaign budgets effectively, allocate resources strategically across different channels and campaigns, and ensure accurate tracking of spend and ROI.
Troubleshoot complex campaign issues, diagnose root causes, and implement effective solutions to minimise disruptions and maximise campaign effectiveness.
Lead the implementation of advanced tracking and attribution models to accurately measure campaign performance and optimise for ROI.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.
4+ years of experience in performance marketing, preferably within an agency setting.
Proven track record of managing successful paid media campaigns with demonstrable results.
Strong analytical skills and proficiency in data analysis tools (Excel, Google Analytics, Google Data Studio, etc.).
Deep understanding of paid search, social, and display advertising platforms and their respective best practices.
Excellent communication, presentation, and client management skills, with the ability to articulate complex concepts clearly and concisely.
Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced environment.
Strong organisational and time-management skills, with a keen attention to detail.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
Source: WPP Media careers (Greenhouse)