Candidates with digital marketing experience and bilingual Spanish skills will find this role in a collaborative, data-driven environment within the sports and entertainment domain.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from AEG Worldwide via Greenhouse
LA Galaxy is where soccer, culture, and community come together. As one of Major League Soccer’s most storied clubs, the Galaxy deliver unforgettable matchdays and moments that connect fans across Los Angeles and beyond.
Owned by AEG, the LA Galaxy are powered by teams who bring energy, creativity, and commitment to everything they do, from matchday operations and fan engagement to the work that happens behind the scenes. Every role plays a part in shaping the experience on and off the pitch and building a club that reflects the city it represents.
If you want to be part of a team where your work shows up live, in real time, and in front of passionate fans, there’s a place for you here. Because on matchday, it happens here.
Job Summary
The Paid Campaign Manager supports the planning, coordination, and execution of paid marketing campaigns across digital and traditional channels, ensuring campaigns are organized, assets are developed, and execution is aligned to media plans to drive awareness and revenue. This role works closely with Paid Media, Creative, and Analytics teams to align campaign assets, timelines, and messaging with channel strategies, playing a critical role in campaign readiness, asset delivery, and cross-functional execution to support paid media performance.
Essential Functions
Lead the planning and execution of paid marketing campaigns across digital and traditional channels. Ensure campaigns are structured, organized, and aligned to media plans and channel strategies.
Collaborate with Creative and Paid Media teams to develop campaign briefs and coordinate asset production aligned to media plans, channel mix, and audience strategy. Ensure all campaign assets are delivered on time and meet specifications required for paid media execution.
Partner with Paid Media and Analytics to track campaign performance, support optimization efforts, and identify opportunities to improve results. Contribute to test-and-learn initiatives to enhance campaign effectiveness and conversion.
Collaborate with internal teams to develop assets for media campaigns and optimize user experience.
Identify industry trends and data insights and optimize spend and performance based on the insights; Evaluate emerging technologies and provide feedback and recommendations to leadership.
Drive development and coordination of paid campaign calendars, ensuring alignment across key milestones and stakeholders.
Required Qualifications
BA/BS Degree (4-year) (Advanced Degree Preferred) In Marketing, Communications, or a related area
4-6 years Relatable experience in digital marketing or running media campaigns
Experience in optimizing advertising content landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Highly creative
Solid knowledge of website and social media analytics
Working knowledge of ad serving tools and running media campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Ability to travel as needed
Bilingual in Spanish highly preferred
Payscale: $73,266.00 - $85,000.00
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.
Employer does not offer work visa sponsorship for this position.