LA Kings - Marketing Campaign Manager

AEG Worldwide
El Segundo, CA

Who this role is best for

Strong fit for candidates with experience in integrated marketing and a background in sports or entertainment who can manage cross-functional workflows and thrive in a hockey-based schedule.

Best fit for

  • Candidates with integrated marketing experience in sports or entertainment environments
    — “Experience working for a brand and ideally within a sports, entertainment, or media environment”
  • Candidates with a demonstrated ability to manage creative asset workflows and approvals
    — “Manage creative asset workflows across Graphic Design, Video Production, and Social Media”

Things to consider

  • Hockey-based schedule requires availability on nights, weekends, and holidays
    — “Available to work a hockey-based schedule: nights, weekends, and holidays”
  • This role may require working with external agencies and vendors regularly
    — “Coordinate with internal stakeholders, external agencies, vendors, and partners as needed”

How to stand out

  • Highlight experience managing integrated campaigns across multiple departments
    — “central project management resource, coordinating workflows and priorities across Graphic Design, Video Production, Social Media, and other cross-functional teams”
  • Showcase proficiency in using Airtable for project management and tracking
    — “Own and maintain Airtable as Marketing’s central project management platform”
  • Demonstrate ability to translate strategies into actionable project plans
    — “Partner with Marketing leadership to translate annual priorities, campaign strategies, and promotional plans into actionable project plans”
  • Emphasize experience with data-driven decision-making and campaign optimization
    — “Analytical Thinker who uses data to inform decisions and optimize campaigns”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Successfully managed marketing campaigns from planning to launch
  • Coordinated cross-functional teams for campaign execution
Typical background
Experience in marketing project managementStrong background in creative asset management

Skills & requirements

Required

Project ManagementMarketing Campaign CoordinationCreative Asset ManagementCross-functional Collaboration

Preferred

Digital MarketingSocial Media Management

Stack & domain

Project ManagementMarketingGraphic DesignVideo ProductionSocial MediaLeadershipCommunicationSports

About the role

Original posting from AEG Worldwide via Greenhouse

The LA Kings are where hockey, culture, and community come together. As one of the most iconic franchises in the NHL, the Kings deliver high‑energy games, unforgettable moments, and a game‑night experience that goes far beyond the ice.

Owned by AEG, the LA Kings are powered by teams who bring passion, precision, and pride to everything they do, from game‑day operations and fan experiences to the work that happens behind the scenes. Every role plays a part in creating nights fans remember and a culture that represents Los Angeles.

If you want to be part of a team where the work matters on and off the ice, there’s a place for you here. You’re part of what makes it happen.

Job Description

The Marketing Campaign Manager will play a pivotal role in the project management, planning, and coordination of integrated marketing campaigns for the LA Kings. This role will serve as a central project management resource, coordinating the go-to-market process across Graphic Design, Video Production, Social Media, and other cross-functional teams. Working closely with the Manager, Brand Marketing and stakeholders, this individual will manage campaign timelines, creative workflows, and launch readiness to ensure marketing initiatives are effectively coordinated and executed in support of key business objectives.

Essential Functions

Partner with Marketing leadership to translate annual priorities, campaign strategies, and promotional plans into actionable project plans, timelines, and deliverables.

Serve as a central project management resource for Marketing, coordinating workflows and priorities across Graphic Design, Video Production, Social Media, and other cross-functional teams.

Project manage marketing campaigns through the full go-to-market process, from initial planning and creative development through production, approvals, launch, and ongoing campaign support.

Maintain the integrated marketing calendar, ensuring visibility into upcoming campaigns, key dates, promotional plans, creative needs, production schedules, and channel activation timelines.

Own and maintain Airtable as Marketing’s central project management platform and source of truth for the go-to-market process, including the marketing calendar, promotional plans, creative asset requests, timelines, due dates, project status, notes, and cross-functional coordination.

Manage creative asset workflows across Graphic Design, Video Production, and Social Media, ensuring requirements, priorities, deadlines, feedback, approvals, and final deliverables are clearly communicated and tracked.

Lead campaign kickoffs, project status meetings, and creative reviews to maintain alignment, resolve outstanding needs, and keep projects on schedule.

Partner with channel owners and cross-functional teams to ensure campaigns are launch-ready and all required messaging, creative assets, and promotional materials are delivered on time.

Proactively identify competing priorities, resource constraints, production bottlenecks, and project risks, working with Marketing leadership and functional teams to develop solutions and maintain timelines.

Coordinate with internal stakeholders, external agencies, vendors, and partners as needed to ensure campaign deliverables are aligned with the broader go-to market plan and completed on schedule.

Specific Job Knowledge, Skill and Ability

The Marketing Campaign Manager must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:

Proficiency in managing timelines, tasks, and resources

Proven ability to manage multiple tasks and deliver promptly by strict deadlines. With excellent organizational, prioritization, and decision-making skills

Strong communication (verbal, written, presentation), interpersonal, and leadership skills

Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); and ability to learn all required business systems

Strong knowledge of the LA Kings, NHL, international and local hockey team

Excellent at relationship building and communicating across departments

Analytical Thinker who uses data to inform decisions and optimize campaigns

Available to work a hockey-based schedule: nights, weekends, and holidays

Qualification Standards

Education:

BA/BS Degree (4-year) (Advanced Degree Preferred) in a related field.

Experience:

4-6 years related work experience

Account management and/ or marketing experience in an integrated marketing and/or digitally led marketing capacity

Experience working for a brand and ideally within a sports, entertainment, or media environment

Proven track record collaborating with cross functional teams

Experience communicating with senior leadership

Payscale: $71,000 - $85,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.  We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.

#LI-LAKings #LI-Onsite

Source: AEG Worldwide careers (Greenhouse)

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