Lead Engineer - R01571703

Brillio 2
Bangalore +1 more
On-site

Who this role is best for

Best suited to candidates with hands-on Marketo experience and a focus on data-driven marketing automation working in Bangalore, India.

Best fit for

  • Candidates with hands-on Marketo experience and a focus on data-driven marketing automation
    — “3+ years Marketo platform experience (or equivalent marketing automation)”
  • Professionals with a strong background in API-driven integrations and cross-platform email execution
    — “Adapt and execute email programs across third-party platforms”

Things to consider

  • The role requires attention to data hygiene and normalization practices
    — “Validate, normalize, and process MQL and non-MQL data uploads”
  • Candidates must be comfortable with both technical and creative aspects of marketing automation
    — “Design and launch web form programs (guides, reports, whitepapers) using templated frameworks”

How to stand out

  • Highlight experience with Marketo campaign frameworks and data validation in your resume
    — “Maintain and expand multi-step nurture/triggered campaign frameworks”
  • Showcase your skills in SQL and Excel for data validation and normalization
    — “Strong Excel/SQL for data validation”
  • Emphasize your experience with standardized event programs and lead scoring
    — “Own standardized event programs (regional, webinar, virtual, in-person)”
  • Position yourself as an expert in program performance documentation and audit
    — “Document and audit program performance and lead flows”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • campaign delivery excellence
  • program optimization
Typical background
3+ years of Marketo platform experience

Skills & requirements

Required

Marketo PlatformMarketing AutomationCampaign ExecutionData IntegrityThird-party Integrations

Preferred

Marketo Certified ExpertSalesforce/crm IntegrationHTML Email LiteracyEvent Management Platform Experience

Stack & domain

MarketoMarketing AutomationEmail CampaignsSegmentationLead ScoringWorkflow DesignExcelSQLCampaign ManagementQAHTMLEvent ManagementSalesforceCRM IntegrationLeadershipProblem-solvingTeamworkCommunicationNegotiationProject ManagementMarketo Certified Expert (mce)

About the role

Original posting from Brillio 2 via Lever

Lead Engineer

Job requirements:

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution

  • Build and deploy email campaigns with proper segmentation, QA, and activation workflows
  • Maintain and expand multi-step nurture/triggered campaign frameworks
  • Execute A/B tests (variants, audience sampling, statistical significance)
  • Manage landing page + form creation, publishing, and validationProgram Setup & Activation
  • Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
  • Execute content syndication (API integrations, manual uploads)
  • Own standardized event programs (regional, webinar, virtual, in-person)
  • Configure audience segmentation using smart lists, filters, and manual exclusionsData & Operations
  • Validate, normalize, and process MQL and non-MQL data uploads
  • Maintain data quality standards and hygiene protocols
  • Document and audit program performance and lead flowsThird-Party Integrations
  • Adapt and execute email programs across third-party platforms
  • Manage API-driven syncs and manual data exchanges ________________________________________ Required Skills
  • 3+ years Marketo platform experience (or equivalent marketing automation)
  • Proficiency in segmentation, lead scoring, and workflow design
  • Strong Excel/SQL for data validation
  • Campaign management and QA mindsetNice-to-Have
  • Marketo Certified Expert (MCE)
  • Experience with Salesforce/CRM integration
  • HTML email literacy
  • Event management platform experience =========================

Source: Brillio 2 careers (Lever)

Similar roles