Lead Product Designer, Growth

Perplexity

San Francisco +1 more

Hybrid

Who this role is best for

Strong fit for candidates with 5+ years of experience in consumer or prosumer product design who prioritize data-informed experimentation and cross-functional collaboration.

Best fit for

Candidates with 5+ years of experience in consumer product design and a track record in growth-focused projects
— “5+ years of industry experience”
Individuals who can bridge the gap between high-quality design and large-scale optimization
— “Comfortable thinking about both 0→1 product design and large-scale optimization”
Candidates with strong collaboration skills who can work closely with Growth and Product Marketing teams
— “Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy”

Things to consider

The role requires a balance between novelty and proven UI paradigms, especially in AI integration
— “Ship features that balance well-established UI paradigms with novel applications of AI”

How to stand out

Highlight experience with onboarding and conversion flows in your portfolio and interviews
— “Design first-run and onboarding experiences that get users to value as fast as possible”
Showcase your ability to align with cross-functional teams on funnel strategy and messaging
— “Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy”
Emphasize your data-informed design process and ability to measure impact through experimentation
— “Design and run experiments, using data and real usage to drive decisions and measure impact”
Demonstrate your expertise in designing paywalls, pricing, and plan comparison flows
— “Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison”
Show how you have contributed to improving design processes and shipping high-quality work frequently
— “Contribute to process so we're always shipping changes you're proud of, as often as possible”

Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

designing high-leverage user journeys
partnering with cross-functional teams
driving measurable impact through design

Typical background

5+ years of experience in product designtrack record in growth design

Skills & requirements

Required

Product-designGrowth-designUser-experienceVisual-designInteraction-designBrand-designExperimentationData-analysis

Preferred

CodingPrototyping

Stack & domain

LeadershipCommunication

About the role

Original posting from Perplexity via Ashby

Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible — making software that feels like the future but can be understood and used by anyone in the world today.
Growth design has its own craft and nuance. You'll own the highest-leverage moments in the user journey: first-run onboarding and activation, consumer acquisition surfaces, conversion and upsell flows, paywalls and pricing, and the retention loops that turn first-time users into daily ones. This is design where a few pixels or a single step can move real numbers, so you'll pair a high craft bar with rigorous experimentation — shipping constantly and letting real data guide the work.
You care about clarity, craft, details, and delight as much as you care about growth and impact. This role is deeply cross-functional: you'll partner closely with our Growth and Product Marketing teams to align on positioning, messaging, and funnel strategy, and you care about everything it takes to make a product great: product, interaction, brand, growth, copywriting, engineering, and marketing.
WHAT YOU'LL DO
Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
Design first-run and onboarding experiences that get users to value as fast as possible
Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
Design and run experiments, using data and real usage to drive decisions and measure impact
Ship features that balance well-established UI paradigms with novel applications of AI
Think about how to go from 0→1 but also how to make your decisions scale well
Contribute to process so we're always shipping changes you're proud of, as often as possible
Partner with brand design to ensure our growth surfaces are not only effective but memorable
WHAT WE'RE LOOKING FOR
Experience designing consumer or prosumer products, with a strong track record in growth design
Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
Comfortable thinking about both 0→1 product design and large-scale optimization
Excellent visual, UI, and interaction skills
An excellent communicator with team members and users
You care about shipping great software more than anything else
5+ years of industry experience
NICE TO HAVE
Comfort prototyping or coding your ideas
Some of our design team writes production code — we welcome existing skills or interest in coding with React or SwiftUI

Source: Perplexity careers (Ashby)