Lifecycle Director

Polymarket

New York, NY

On-siteCareer-pivot friendly

Who this role is best for

Geared toward mid-level marketing professionals comfortable with building lifecycle strategies from the ground up, with a focus on consumer product growth and cross-functional collaboration in New York.

Best fit for

Mid-level marketers with a track record of owning lifecycle stages and measurable commercial results
— “5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes you can speak to specifically.”
Candidates who have experience in high-growth consumer products with transactional mechanics
— “Background building lifecycle programs at a high-growth consumer product, ideally one with a transactional or trading mechanic.”
Individuals who can lead without direct management and prioritize shared resources effectively
— “Experience directing execution talent in a shared or matrixed environment.”

Things to consider

The role demands a strong ability to translate strategy into measurable business outcomes
— “translate commercial goals into a lifecycle communication and engagement strategy that moves real metrics.”
Candidates must be prepared to work in a fast-growing environment with evolving responsibilities
— “There's real opportunity to build something that doesn't exist yet, define the playbook, prove what works.”

How to stand out

Showcase experience in designing customer journeys and connecting them to business metrics like LTV and reactivation revenue
— “Pull and analyze performance data regularly, connecting lifecycle metrics directly to retention curves, reactivation revenue, and LTV impact.”
Highlight your ability to build and execute test-and-learn programs with clear baselines and hypotheses
— “Build a structured test-and-learn program for your lifecycle stage, with clear baselines, documented hypotheses.”
Demonstrate your capability to write clear, data-driven strategy and results narratives
— “Strong written communication skills. You can write a clear strategy doc, a crisp creative brief, and a results narrative that tells a story without burying the point.”
Include specific examples of how you've built and scaled lifecycle playbooks in prior roles
— “Develop a scalable playbook for your area that documents what works.”

Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Strategic roadmap ownership
Customer journey design
Campaign execution
Data and martech partnership
Test-and-learn program

Typical background

CRM lifecycle experienceCustomer retentionMarketing strategy

Skills & requirements

Required

CRM Lifecycle ExperienceCustomer Journey DesignCampaign ExecutionData And Martech PartnershipTest-and-learn ProgramPerformance Data AnalysisScalable Playbook Development

Preferred

Customer RetentionReactivation RevenueLTV Impact

Stack & domain

CRMLifecycle MarketingData AnalysisEmail MarketingPush NotificationsSMSCommunicationTeamworkProblem SolvingCritical ThinkingLeadershipCustomer MarketingRetentionReactivation

About the role

Original posting from Polymarket via Ashby

ABOUT POLYMARKET
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast, both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
ABOUT THE ROLE
The Growth team at Polymarket is building out a Customer Marketing function from the ground up, and lifecycle is central to that bet. We're not filling a coordinator seat. We're hiring a Lifecycle Director who will own the customer journey end-to-end, set the strategy, define the roadmap, and be accountable for the commercial outcomes that come out of it. You'll report directly to the Head of Customer Marketing and sit peer-level to other lifecycle owners on the team.
The assignment will be scoped to your strengths and where the business needs the most lift at the time of hire, across acquisition and onboarding to retention and reactivation. Either way, the mandate is the same: translate commercial goals into a lifecycle communication and engagement strategy that moves real metrics. You'll direct shared campaign and execution resources, partner with data and martech, and own the results narrative for your area.
This hire matters because lifecycle at Polymarket is still early. There's real opportunity to build something that doesn't exist yet, define the playbook, prove what works, and set the foundation for a team that scales with it. If you want ownership over a meaningful piece of a fast-growing consumer product with a clear line of sight from your work to revenue, this is the role.
WHAT YOU'LL DO
Own the strategic roadmap for an assigned lifecycle stage, from goal-setting to execution oversight to results, with clear KPIs and a results narrative you write and defend.
Design customer journeys, messaging strategy, and engagement cadence across email, push, and SMS, iterating based on performance data and user behavior.
Brief and prioritize shared campaign execution resources against lifecycle goals, holding the team accountable to timelines and quality without direct management authority.
Partner with data and martech teams to instrument flows, validate test setups, and ensure you have clean measurement in place before campaigns go live.
Build a structured test-and-learn program for your lifecycle stage, with clear baselines, documented hypotheses, and a repeatable cadence that compounds over time.
Pull and analyze performance data regularly, connecting lifecycle metrics directly to retention curves, reactivation revenue, and LTV impact, not just open rates.
Develop a scalable playbook for your area that documents what works and sets the foundation for a dedicated execution hire as the team grows.
WHAT WE'RE LOOKING FOR
5 or more years in CRM, lifecycle, or retention marketing, with direct ownership of a customer lifecycle stage and measurable commercial outcomes you can speak to specifically.
Demonstrated ability to connect lifecycle tactics to business outcomes. You think in terms of retention curves, reactivation revenue, and LTV, and you can show where you moved those numbers.
Experience directing execution talent in a shared or matrixed environment. You know how to brief, prioritize, and hold martech, data, and creative teams accountable without a direct reporting line.
A track record of structured experimentation. You build test-and-learn programs with clear baselines and hypotheses, not one-off A/B tests run when the timing felt right.
Strong written communication skills. You can write a clear strategy doc, a crisp creative brief, and a results narrative that tells a story without burying the point.
(Plus) Background building lifecycle programs at a high-growth consumer product, ideally one with a transactional or trading mechanic.
(Plus) Hands-on familiarity with Braze or a comparable ESP, and working knowledge of Hightouch or a similar customer data platform.
BENEFITS
Competitive salary & equity
Unlimited PTO
Full Health, Vision, & Dental coverage
401k match
Hardware setup: new MacBook Pro, big display, & accessories

Source: Polymarket careers (Ashby)