Aimed at mid-to-senior level marketing professionals who can manage cross-functional teams and deliver strategic insights on social monetization.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from The National Football League via Greenhouse
The NFL’s Marketing department is seeking a Manager, Global Social Monetization to support social revenue priorities across the League and all 32 clubs. This role will track and report on sponsored social content across the ecosystem, help clubs optimize monetized assets through insights and best practices, and manage assigned partnership workstreams. The ideal candidate brings strong social media and analytical experience, along with the ability to collaborate effectively across clubs, internal teams, and external partners. Prior sponsorship experience is a plus.
Responsibilities:
Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximize revenue generated through social media.
Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
Analyze monetization performance across club and League social channels.
Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.
Own tracking and reporting related to League social monetization initiatives, including sponsorship-related deliverables and business impact.
Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
Identify available social inventory and emerging monetization opportunities, inclusive of opportunities with native platform monetization programs (i.e. Facebook Content Monetization, X Amplify, etc.).
Support strategic planning and execution for League content partnerships, including but not limited to Madden, Nike, etc.
Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.
Manage and mentor at least one direct report.
Required Qualifications:
Bachelor’s degree in marketing, communications, business, or another related field.
Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.
Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
Experience building or maintaining reporting frameworks.
Exceptional written and verbal communication skills, with the ability to work effectively across levels.
Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
Ability to create clear, visually compelling presentations, reports, and dashboards.
Strong project management, organization, and attention to detail across multiple workstreams.
Other Key Attributes / Characteristics
Strategic, proactive, and solution-oriented.
Collaborative and service-minded, with the ability to build trust across a range of stakeholder groups.
Comfortable navigating evolving business areas and establishing clear processes where needed.
Detail-oriented and able to thrive in a fast-paced environment with shifting priorities and deadlines.
Experience supporting sponsorship, partnership, or revenue-generating digital programs.
Terms / Expected Hours of Work
Must be able to work nights and weekends during NFL gamedays, League events (e.g., Combine, Draft), and other peak periods.
Must be able to work holidays depending on the NFL game schedule, including but not limited to Thanksgiving, Christmas Eve, Christmas, New Year’s Eve, and New Year’s Day.
Travel- 5%
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary $100,000—$125,000 USDBenefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset