Geared toward candidates comfortable with client-facing campaign strategy and third-party collaboration, with a focus on digital marketing and APAC geography.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from WPP Media via Greenhouse
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role: Performance Marketing Manager
Reporting to: Media/Activation Lead
Job Overview:
We are currently looking for a Manager, Performance Marketing APAC to join us. In this role, you will be responsible for managing the media implementation and buying for the agency. For this role, you will constant involvement in client contact and implementation and delivery of paid digital media campaigns, designing everything from performance strategy, to campaign implementation and ongoing performance reporting. It includes working with multiple third parties in pursuit of excellence in this space and exercising total ownership of plan performance.
Role Responsibilities:
Campaign Strategy & Performance
Receiving client briefs & formulating holistic performance strategies to achieve agreed client KPIs across search, social and programmatic channels
Maintaining a high-level understanding of latest social and search ad specs, new/beta features, and best practices for executing complex campaigns
Understand the eCommerce ecosystem and be able to employ the correct performance marketing techniques across these key platforms, integrated within the broader campaign media mix
Troubleshooting technical issues at all stages of the campaign process from implementation through execution and reporting
Monitoring campaign performance and pacing and conduct performance analyses on a regular basis, using a data driven approach to optimise campaigns
Maintain a close working relationship with all third parties (ie PBU) to ensure accurate campaign implementation & performance to KPIs
Working closely with the rest of the team to integrate reports, learnings and optimise budgets
Media Management
Liaising closely with media partners and third parties to identify new opportunities in terms of activations, data sources for reporting, effectiveness and performance
Proactively sharing media innovation news and organising expert POVs from within the Maxus network to ensure relevance for Huawei for all things Performance related
Regularly liaising with the main search and social specialists (e.g. Google, Facebook) to ensure we are constantly updating Huawei clients on their latest products and services
Client Relationship Management & Prioritisation
Build and maintain effective client relationships that enable you to control client workflows, manage competing demands and manage expectations
Build relationships with Procurement, as well as Marketing teams within the client
Market Management
Maintaining relationships with the required digital practitioners within the markets
Helping senior team members achieve market consistency across performance KPI setting, reporting, performance management, or technical requirements such as naming conversions
Helping markets to troubleshoot scenarios and use your point of view as a regional practitioner to supply best practice advice
Team Operations
Recognising the ultra-high level of priority placed upon processes for this client, a commitment to adhering to and upholding the operational requirements of the role, including campaign-related internal tracking procedures, delivering on requests for financial information, and performing all duties required with GAR and CSI procedures
An ongoing commitment to new procedures onboarded into the team pending client or internal requirements
Training & Development
Enthusiastically participate in specialized and generalized training programmes offered internally, and proactively seek out external educational opportunities to build your skill base
Own your own development and openly share career development aspirations in order to enable managers to provide suitable opportunities.
Adopt An Organisational Mindset
Enthusiastically participate in internal initiatives designed for business or cultural improvement, and be a positive contributor to Wavemaker culture & business performance
Recognise your required contribution to internal business reporting and respect the requirements of stakeholders & your position in the business to provide required information
What you’ll bring:
Knowledge of digital marketing preferred
Proactively seek feedback on your work to take it to the next level
Detail oriented, responsive to deadlines and able to multitask
Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
Client servicing experience and good interpersonal skills
Knowledge and experience in UX, Paid Search & SEO is an added bonus
Minimum qualifications:
Minimum 5 years working experience in Digital Marketing or relevant industry
Strong analytical, problem solving and time management skills
Creative and a good team player
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
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Source: WPP Media careers (Greenhouse)