Manager, Product Communications

Coinbase
United States
Remote

Who this role is best for

Strong fit for communications professionals who shape product narratives and manage media relations in the crypto and fintech domain, with a preference for remote-first but occasional in-person work arrangements.

Best fit for

  • Candidates with experience in crypto or fintech and a history of leading product communications strategies
    — “7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within crypto, fintech, or consumer technology
  • Individuals who can act as strategic advisors to product leadership, not just execute communications plans
    — “Advise Consumer product leadership on communications strategy, including spokesperson preparation, launch messaging, and narrative development for senior leaders.
  • Candidates who have successfully managed proactive and reactive media narratives in high-visibility product groups
    — “This team drives proactive and reactive narratives that build trust, drive product awareness, and protect Coinbase's reputation across earned and owned channels.

Things to consider

  • Quarterly in-person 'surges' may require travel and time away from remote setup
    — “Expect to get together quarterly for intense in-person working sessions called “surges”.
  • The role demands a high level of independence and judgment in shaping narrative direction
    — “Demonstrated ability to operate as a strategic communications partner, not just an executor, setting narrative direction and making judgment calls on positioning, timing, and channel strategy.

How to stand out

  • Highlight experience in crafting narratives for complex products and technologies for mainstream audiences
    — “Exceptional writing and storytelling ability with a portfolio demonstrating the translation of complex product and technology concepts into clear, compelling narratives for mainstream audiences.
  • Showcase a track record of independently managing product communications beats
    — “track record of independently owning a product communications beat
  • Emphasize cross-functional collaboration with teams like Design and Engineering
    — “Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements.
  • Demonstrate experience in crisis management and rapid-response communications
    — “Drive rapid-response communications and crisis management for issues related to consumer products
  • Demonstrate responsible use of generative AI in communications workflows
    — “Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • drives product awareness
  • builds trust
  • secures high-impact media coverage
  • manages reactive cycles
Typical background
communications experience in techcrypto or fintech background

Skills & requirements

Required

Communications StrategyMedia RelationsProduct CommunicationsExecutive PreparationCrisis ManagementContent CreationCross-functional Collaboration

Preferred

Generative AI

Stack & domain

CommunicationsMedia RelationsWritingStorytellingProduct LeadershipCommunications StrategyCrisis ManagementContent CreationCross-functional CollaborationLeadershipTeam ManagementStrategic ThinkingProblem-solvingCommunicationCollaborationAdaptabilityFinanceTechnology

About the role

Original posting from Coinbase

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

As the Manager, Product Communications on the Communications team, you'll own the communications strategy and execution for the Consumer & Business product group, shaping how millions of customers and the media understand Coinbase's consumer products. This team drives proactive and reactive narratives that build trust, drive product awareness, and protect Coinbase's reputation across earned and owned channels. You'll define the communications approach for major product launches, advise product leadership on narrative strategy, and serve as the go-to communications partner for one of Coinbase's highest-visibility product groups.

What you'll do:

Own the end-to-end communications strategy for the Consumer & Business product group, defining narratives that drive awareness, adoption, and trust across product launches, feature releases, and company announcements.

Lead proactive media relations for your beat, cultivating relationships with crypto and mainstream press, pitching stories, and securing high-impact coverage that positions Coinbase's consumer products.

Advise Consumer product leadership on communications strategy, preparing executives for media appearances with briefing documents, key messages, and anticipated Q&A.

Drive rapid-response communications and crisis management for issues related to consumer products, partnering with Legal, Policy, and senior leadership to deliver clear, timely narratives.

Shape content across channels, including messaging frameworks, blog posts, social copy, and press materials, setting the quality bar and ensuring consistency with Coinbase's brand voice.

Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements.

Required Skills and Experience:

7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within crypto, fintech, or consumer technology and a track record of independently owning a product communications beat.

Proven media relations results, including established relationships with crypto and mainstream tech press and demonstrated success in placing proactive product narratives and managing reactive cycles.

Exceptional writing and storytelling ability with a portfolio demonstrating the translation of complex product and technology concepts into clear, compelling narratives for mainstream audiences.

Direct experience advising product executives on communications strategy, including spokesperson preparation, launch messaging, and narrative development for senior leaders.

Demonstrated ability to operate as a strategic communications partner, not just an executor, setting narrative direction and making judgment calls on positioning, timing, and channel strategy.

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). 

Annual base salary range (excluding equity and bonus):$170,765—$200,900 USD

Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.

Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.

Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.

Source: Coinbase careers

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