Manager, Programmatic

WPP Media
Chicago +1 more
Career-pivot friendly

Who this role is best for

Geared toward candidates with hands-on programmatic experience and a knack for managing junior teams, comfortable with campaign optimization and cross-functional collaboration.

Best fit for

  • Candidates with 3+ years in programmatic or related digital fields and experience managing junior staff
    — “Managers will typically be responsible for overseeing the training and workload of junior team members.”
  • Candidates with strong analytical skills and the ability to translate campaign goals into actionable strategies
    — “Translate client campaign objectives into programmatic activation strategies.”
  • Candidates who thrive in a collaborative environment and can interface with multiple agency teams
    — “Develop strong working relationships with members of the broader digital account teams.”

Things to consider

  • Hybrid work requires at least four days in-office per week, which may affect remote flexibility
    — “with teams in the office around four days a week.”
  • Compensation varies significantly by location and experience, potentially impacting salary expectations
    — “Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.”

How to stand out

  • Highlight experience with DV360 and The Trade Desk in your resume and interview responses
    — “Manage campaigns within DV360, The Trade Desk, and other relevant DSPs.”
  • Demonstrate your ability to train and manage junior team members through specific examples
    — “Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.”
  • Showcase your analytical skills with examples of campaign performance improvements
    — “Conduct regular and ad hoc analyses to identify opportunities to improve performance.”
Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • create and execute programmatic media plans
  • oversee the training and workload of junior team members
  • conduct regular and ad-hoc analyses to improve performance
Typical background
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning

Skills & requirements

Required

Programmatic Media PlansCampaign ManagementTeam ManagementTrainingWorkflow ProcessesPerformance Analysis

Preferred

Other DatabasesVisualization ToolsCoding Languages

Stack & domain

Programmatic MediaDigital AdvertisingDspsBudget PacingTactics OptimizationKpisDigital PlatformsMicrosoft ExcelData AnalysisVisualization ToolsCoding LanguagesDigital AnalyticsAd OperationsDigital PlanningTrainingTeam ManagementPresentationAnalytical AbilitiesQuantitative SkillsVerbal CommunicationWritten CommunicationOrganizational SkillsDetail-orientedPresentation Skills

About the role

Original posting from WPP Media via Greenhouse

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About Mindshare: A Leading WPP Media Brand

This role is within Mindshare, a leading brand within WPP Media, where you will be instrumental in driving Good Growth for clients and all stakeholders through intentional media strategies.

Role Summary & Impact

As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.

Skills and Experience

Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.

Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.

Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.

Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.

Create and enforce workflow processes to ensure deliverables are completed accurately and on time,

Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.

Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns. 

Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.

Familiarity with key programmatic and digital platforms.

Advanced Microsoft Excel User.

Experience with other databases, visualization tools or coding languages is a plus.

Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.

Strong presentation skills and comfort in presenting to senior stakeholders.

Analytical abilities and quantitative skills. 

Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range$60,000—$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Source: WPP Media careers (Greenhouse)

Similar roles