Manager, Sales Development

Newsela
United States
Remote

Who this role is best for

A natural match if you have experience managing SDR teams in the education sector.

Best fit for

  • Candidates with SDR management experience in K–12 education who excel at coaching and process development
    — “Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts.”
  • Individuals who have implemented scalable lead-generation strategies and used sales tools like Salesforce and Salesloft
    — “Develop and implement lead-generation strategies that resonate with district and school administrators.”
  • Professionals with a track record of improving team performance through data-driven insights and accountability
    — “Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage.”

Things to consider

  • The role demands a high level of proficiency with AI tools, which may require additional training or experience.
    — “Experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motions.”
  • The role involves managing a remote team, which requires strong communication and coordination skills.
    — “Manage and support a remote team effectively.”

How to stand out

  • Highlight your experience in coaching SDRs and improving team performance metrics in your resume and interviews.
    — “Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management.”
  • Showcase your experience with Salesforce, Salesloft, and Gong in managing SDR workflows and performance.
    — “Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively.”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • team performance improvement
  • exceeding territory goals
  • successful lead generation
Typical background
sales experienceSDR managementpeople management

Skills & requirements

Required

Sales ManagementTeam CoachingLead GenerationSales StrategySDR ManagementPerformance MetricsSales Tools Proficiency

Preferred

AI ToolsCross-functional Collaboration

Stack & domain

SalesforceSalesloftGongSlackLeadershipCoachingTeam ManagementStrategic PlanningCollaborationSalesEducation

About the role

Original posting from Newsela via Greenhouse

The role:

As the Manager of Sales Development, you will help lead the growth engine of our sales team by coaching and developing a team of Sales Development Representatives (SDRs).

Reporting to the Director of Strategic sales, you will play a key role in designing and implementing lead generation strategies that drive success in strategic conversations with District and School Administrators. 

Your ability to continuously improve team performance and exceed territory goals will be integral to Newsela’s mission of bringing meaningful classroom learning to every student

Why you’ll love this role:

You’ll contribute to an inspiring mission to transform teaching and learning in classrooms across the U.S.

Lead, coach, and develop a team of onshore SDRs who play a critical role in initiating partnerships with K–12 schools and districts.

Own SDR team performance across meetings, qualified pipeline generation, conversion rates, and territory coverage; use data to identify opportunities to strengthen execution and business outcomes.

Partner with sales leaders and Account Executives across the Customer organization to align on account strategy, lead follow-up, meeting quality, territory priorities, and shared goals.

Develop and implement lead-generation strategies that resonate with district and school administrators and support strategic sales motions.

Build scalable processes, outreach playbooks, cadences, and enablement that improve SDR productivity and create a consistent prospect experience.

Recruit, onboard, develop, and retain high-performing SDR talent while providing clear coaching, feedback, and performance management.

Collaborate with internal teams to improve cross-functional processes and execute on broader company goals.

Leverage Salesforce, Salesloft, Gong, and other sales tools to manage team performance, workflows, and reporting effectively.

Drive thoughtful adoption of AI tools and best practices to improve SDR productivity, personalize outreach, strengthen prospect research, and streamline inbound and outbound workflows.

Why you're a great fit:

You bring 2-3+ years of sales experience or 1+ years of SDR management and a proven track record of coaching others. Prior people management experience is highly desired.

Direct experience of hitting goals, and holding yourself and coaching others to be accountable to success metrics.

You have a strong ability to develop and execute lead generation strategies across your team.

You have a strong ability to identify and develop talent.

You are proficient in Salesforce and other sales tools, enabling you to manage and support a remote team effectively, and have experience coaching using platforms such as Gong, Salesloft & Slack.

You excel at inter-departmental collaboration and understand the value of partnering across teams to achieve company goals.

You are passionate about education and share an appreciation for Newsela’s mission of transforming learning experiences for students and teachers alike.

You are experimenting with and leveraging AI to drive greater efficiency in both outbound and inbound lead generation motions.

Compensation:

Base salary: $80,000

On-target commission (OTC): $40,000

On-target earnings (OTE): $120,000

Total compensation for this role also includes incentive stock options and benefits. 

Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits. This role will also will also be eligible for variable compensation. 

On-Target Earnings (OTE) Range$80,000—$80,000 USD

Source: Newsela careers (Greenhouse)

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