Manager, Strategy & Activation

Kepler Group
London, United Kingdom
On-siteCareer-pivot friendly

Who this role is best for

Strong fit for candidates who manage cross-channel digital campaigns and coach teams, with experience in paid digital media and data-driven CRM.

Best fit for

  • Candidates with in-platform experience across multiple digital channels and a client-focused mindset
    — “Lead day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations”
  • Professionals who thrive in collaborative environments and can build relationships with media partners and agencies
    — “Collaborate with external media and creative agencies to ensure cohesive planning and optimal campaign execution”
  • Individuals with a technical/analytical mindset and a history of delivering digital campaign performance improvements
    — “Optimise campaign performance (brand and/or acquisition) against forecasts, driving results for continued improvement”

Things to consider

  • The role requires in-person work for three days a week despite flexible hours
    — “Hybrid working 3 days onsite and 2 days remote per week”
  • Candidates must be prepared to manage and coach analysts directly
    — “Train and coach Analysts to develop and grow within the team”

How to stand out

  • Highlight specific examples of cross-channel campaign planning and execution in your resume
    — “Create cross-channel digital brief responses and media plans which effectively meet client business and campaign goals”
  • Emphasize your ability to provide data-driven recommendations and insights to clients
    — “providing feedback and data driven recommendations on how to achieve the best performance”
  • Demonstrate your experience with Google Ads and other digital buying platforms during interviews
    — “Extensive Google Ads in-platform experience is required”
  • Showcase your ability to identify and propose additional revenue opportunities
    — “Identify additional revenue opportunities and create accompanying proposals”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • lead client operational work
  • build strong client relationships
  • create cross-channel digital brief responses
  • manage campaign execution
  • optimize campaign performance
Typical background
client relationship managementdigital campaign planningcross-channel digital brief responses

Skills & requirements

Required

Client Relationship ManagementDigital Campaign PlanningCross-channel Digital Brief ResponsesMedia PlanningCampaign ExecutionOptimizationInsight And AnalysisMedia Partner RelationshipsRevenue OpportunitiesTraining And Coaching

Preferred

Programmatic DisplayVideoSocialSearchAudioOOH

Stack & domain

Digital MarketingCampaign ManagementMedia PlanningOptimizationData AnalysisGoogleMetaAmazonProgrammatic DisplayVideoDisplaySocialSearchAudioOOHLeadershipCommunicationTeamworkProblem-solvingTrainingCoachingMarketingDigital MediaCRM

About the role

Original posting from Kepler Group via Greenhouse

About Kepler

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 

We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 

We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

Overview

The Strategy & Activation team is the main interface between our clients and the rest of the business. We are not only responsible for building great relationships with our clients and delivering award winning digital campaigns, we are also accountable for the growth and development of our client’s businesses. Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built. 

We are currently looking for a Manager to join the team and become part of our close-knit family of passionate Activators. 

Role Overview

The Manager plays a key role within the Strategy & Activation team. Reporting into the Associate Director or Senior Manager, the Manager owns all client operational work from media responses and planning to campaign set-up and optimisation within the digital buying platforms. You will work closely with Analysts to ensure campaigns run smoothly and deliver to the campaign goals. 

About the Role

Lead day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance

Build strong client relationships, anticipating needs that support their primary focus areas

Create cross-channel digital brief responses and media plans which effectively meet client business and campaign goals, providing a clear rationale

Collaborate with external media and creative agencies to ensure cohesive planning and optimal campaign execution  

Manage campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise

Optimise campaign performance (brand and/or acquisition) against forecasts, driving results for continued improvement and providing new ideas and solutions 

Provide clear and concise insight and analysis of campaign results across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)

Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients

Identify additional revenue opportunities and create accompanying proposals

Train and coach Analysts to develop and grow within the team 

Work with the other (Senior) Managers to brainstorm and implement wider company and client focused initiatives

Desired Experience and Skills

2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: Programmatic Display, Video, Paid Search and/or Paid Social

Extensive Google Ads in-platform experience is required

Digital planning experience (client, agency or DSP side) 

A proven passion for digital media/advertising & technology

Strong people & communication skills

Excellent client service approach and ability to multitask with great attention to detail

A technical/analytical mindset

Enjoyment when working as part of a team

Coaching or line management experience

Salary

Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation that demonstrates the value we place on our employees and their well-being.

Our salary banding for this role starts at £41,800 per annum.

Benefits

25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year

Healthcare cash plan

Monthly Wellness Allowance 

Ride to work cycle scheme

Season ticket loan scheme

‘Work from Anywhere’ (WFA) for up to 4 weeks per year

Hybrid working 3 days onsite and 2 days remote per week

Flexible working with start and finish times between 8am - 10am and 4.30pm - 6.30pm

Company pension contributions

Enhanced parental leave policies

Annual tuition budgets for out of work study

Mobile phone, home broadband reimbursements

Working from home equipment budget

Weekly free breakfast, fruit and drinks

Regular paid socials, and social budgets

The increasing adoption of AI is reshaping our industry. As part of your application, please include a brief disclosure of which AI tools (if any) you have used to assist with your preparation. Our interview process includes a discussion surrounding your experience experimenting with these tools and how to leverage them effectively within a professional setting. Please be aware that in line with GDPR, we do not allow use of AI for recording/transcripts during interviews without all attendees consent.

Please note that, at this time and for this position, we cannot accommodate long term future sponsorship needs for UK work authorisation. Please note in your application if you fall under this category.

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here 

Source: Kepler Group careers (Greenhouse)

Similar roles

More roles at Kepler Group