Manager, Strategy

Kepler Group
New York, NY

Who this role is best for

Geared toward candidates comfortable with managing client relationships and leading cross-functional teams in digital performance marketing.

Best fit for

  • Candidates with leadership experience in digital performance marketing and client relationship management
    — “You’ll be responsible for deeply understanding clients’ business challenges and goals, becoming the trusted go-to strategic partner for clients.”
  • Individuals with a track record in managing teams and driving operational excellence across multiple digital channels
    — “Manage and mentor a team of 1-3 Senior Analysts and/or Analysts.”

Things to consider

  • The role requires managing client communications and being the primary contact for assigned clients.
    — “[REDACTED] the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships”
  • Candidates must be comfortable with a variety of digital platforms and campaign management tools.
    — “Experience with campaign management, reporting, and performance analysis across multiple digital channels”

How to stand out

  • Highlight experience in leading campaign strategy and translating data into strategic narratives.
    — “Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders.”
  • Emphasize hands-on experience with platforms like Google Ads, Meta Ads Manager, and similar tools.
    — “Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Leading campaign strategy and optimization
  • Building strong client relationships
Typical background
3+ years of experience in digital media planning or related field

Skills & requirements

Required

Digital Media PlanningActivationPerformance MarketingCampaign ManagementReportingPerformance AnalysisClient Relationship ManagementTeam Management

Preferred

Programmatic DisplayPaid SearchOnline VideoEmerging Digital Platforms

Stack & domain

Digital Media PlanningActivationPerformance MarketingPaid SocialProgrammatic/displayPaid SearchOnline VideoEmerging Digital PlatformsCampaign ManagementReportingPerformance AnalysisGoogle AdsMeta Ads ManagerTiktok AdsSa360Dv360The Trade DeskData AnalysisExcelDigital Measurement PlatformsStrategic ThinkingCommunicationAnalytical SkillsProblem-solvingTeam LeadershipClient Relationship ManagementCollaborationProcess ImprovementEfficiencyCampaign EffectivenessDigital MediaAdvertisingMarketing AnalyticsCampaign Optimization

About the role

Original posting from Kepler Group via Greenhouse

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 

We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 

We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

The Strategy team owns our client relationships, leading communication of Kepler’s strategic guidance and ensuring that internal teams meet and exceed clients' goals. They’re home to ad operations, campaign project management, and overarching client planning.

The Strategy Manager will be a leader on key client relationships. In this critical role, you’ll be responsible for deeply understanding clients’ business issues and goals, becoming the trusted “go to person” for clients. You’ll succeed as a Strategy Manager if you’re a proven leader, have exceptional communication and quantitative skills, and are a creative problem solver with a deep understanding of today’s digital ecosystem.

What You Will Do:

Be an expert in leveraging digital media channels for maximum impact – including display (programmatic and direct), mobile, search, social and online video, among others

Act as the primary point of contact for assigned clients; escalate, track and solve client issues

Partner with clients to understand their business goals, marketing objectives, and competitive constraints

Lead your team through campaign design and setup – including media strategy, media buying and ad operations - and oversee reporting and analytics for assigned clients

Monitor and manage all aspects of daily client campaign performance

Lead on-site and remote client strategy and status meetings

Manage a team of Strategy Senior Analysts and/or Analysts, and serve as internal client to other Kepler functional teams

Desired Skills and Experience:

3-5+ years of experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management

Experience with marketing campaign design, campaign management, and analysis

Ability to apply innovative thinking to solve complex client marketing challenges

Strong analytical skills; must be comfortable with MS Excel, data analysis, and internet technologies

Strong ability to create, build and leverage relationships

Ability to lead day-to-day client relations, and work with management and multifunctional teams to respond to client needs

Excellent listening, presentation, and written and verbal communication skills

Effective time management skills; ability to prioritize and meet deadlines

Ability to contribute to fast-paced, entrepreneurial, team-based environment

Bachelor’s degree with relevant major preferred 

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:        

Base Salary: $90,000 - $110,000

Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)

Target Total Cash: $94,500 - $115,500

Benefits:

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$75/mo Wellness Stipend

$100/mo Mobile Phone Stipend

$50/mo Internet Stipend

$500/yr Annual Learning Stipend

$2,000/yr Annual Tuition Stipend

One-time $200 New Hire Home Office Equipment Stipend

Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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Source: Kepler Group careers (Greenhouse)

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