Marketing Analytics AI Research Contributor

Aptura
Worldwide Remote
RemoteCareer-pivot friendly

Who this role is best for

Marketing analytics professionals with hands-on Excel experience and a critical perspective on AI will find this contract role with Aptura testing their ability to create evaluation tasks for AI systems.

Best fit for

  • Candidates with 3+ years in marketing analytics and a track record of creating Excel-based CAC and campaign performance models
    — “3+ years in marketing analytics, growth or performance marketing”
  • Individuals who have personally experienced AI limitations in their work and can frame tasks to highlight those gaps
    — “You have used AI tools on your own work and been frustrated by the mistakes they make”
  • Professionals comfortable with building and testing evaluation rubrics for AI performance
    — “Write the brief yourself. Input workbooks must also be human-built.”

Things to consider

  • This role requires a strong ability to create and validate tasks without AI assistance
    — “No AI usage allowed”
  • The contract is short-term, with potential for early conclusion based on performance
    — “Projects can be extended, shortened, or concluded early depending on needs and performance”

How to stand out

  • Highlight specific instances of building Excel models for CAC and campaign performance
    — “CAC payback, data cleaning and reshaping, pivot tables and chart selection”
  • Demonstrate your ability to write precise yes-or-no criteria for evaluating AI outputs
    — “Writing yes-or-no criteria precise enough that a grader can mark any attempt against them”
  • Showcase your experience with real-world data handling and task creation from briefs
    — “extending existing models, fixing broken ones and building from a brief”
  • Emphasize your communication skills with examples of clear, professional documentation
    — “Strong written English communication skills”
Pace · SteadyCollaboration · LowAutonomy · HighDecision Impact · Individual

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Completed tasks within required timeline
  • Developed realistic Excel tasks
  • Created detailed yes-or-no criteria for AI evaluation
Typical background
3+ years in marketing analyticsExperience in paid, organic or lifecycle channels

Skills & requirements

Required

ExcelMarketing AnalyticsCAC AnalysisAttribution AnalysisCampaign Performance AnalysisAttention To DetailWritten English Communication

Preferred

AI Tools

Stack & domain

ExcelCACAttributionCampaign Performance AnalysesAI ToolsWritten English Communication SkillsAttention To DetailWillingness To LearnMarketing AnalyticsGrowthPerformance MarketingB2BB2C

About the role

Original posting from Aptura via Ashby

ABOUT THE ROLE

Aptura is looking for Subject Matter Experts from marketing analytics, across paid, organic or lifecycle channels, who build CAC, attribution and campaign performance analyses in Excel. You have used AI tools on your own work and been frustrated by the mistakes they make. You will turn that experience into realistic Excel tasks that test how well AI does the work of a Marketing Analyst.

RESPONSIBILITIES

  • Writing realistic Excel tasks drawn from your own work: extending existing models, fixing broken ones and building from a brief
  • Working through each task yourself so there is a clear, correct answer
  • Writing yes-or-no criteria precise enough that a grader can mark any attempt against them

NECESSARY QUALIFICATIONS

  • 3+ years in marketing analytics, growth or performance marketing, covering paid, organic or lifecycle channels for B2B or B2C businesses
  • Deep hands-on Excel: CAC payback, data cleaning and reshaping, pivot tables and chart selection
  • Strong written English communication skills.
  • Attention to detail, and willingness to learn concepts in AI and Evals

ADDITIONAL INFORMATION

  • Start Date : Immediate
  • Duration: Approximately 4–6 weeks
  • Payment: task-based. Experts who complete their first task within the required timeline will then be qualified to do multiple tasks for the remainder of the project.

CONTRACT AND PAYMENT TERMS

  • You will be engaged as an independent contractor.
  • This is a fully remote role that can be completed on your own schedule.
  • Projects can be extended, shortened, or concluded early depending on needs and performance.
  • Your work at Aptura will not involve access to confidential or proprietary information from any employer, client, or institution.
  • Payments will be weekly following task completion.

GETTING STARTED

  • Apply with your details and CV. Choose an available 30-minute group walkthrough call.
  • Attend the walkthrough and create one original task from your own work. Submit the brief, the actual input workbook(s) needed to complete it. Input-file uploads are compulsory.
  • Write the brief yourself. Input workbooks must also be human-built. Use real data that has been sanitised, or public data with the source named. No AI usage allowed.
  • We run your task against current frontier AI models. If the models get it wrong, you then write a detailed yes-or-no rubric, and a reviewer signs off on the task with you.
  • Completing onboarding does not guarantee a job offer; selection remains subject to written approval of the task proposal.

ABOUT APTURA

Aptura is an applied AI and data company working with frontier labs to train AI systems on real professional work. We do this by building high-quality evaluation and training environments that teach AI agents to produce work that can be used in daily workflows.

Source: Aptura careers (Ashby)

Similar roles