Best suited to candidates with deep B2B SaaS marketing analytics experience working in enterprise sales and product-led growth environments, who are proficient in martech systems and have a track record of leveraging data for strategic decisions.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from Okta
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
As a Marketing Analytics Manager, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership.
What You'll Do
Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media
Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance
Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO
Translate data into actionable insights and recommendations for marketing leaders across the business
Create forecasts and scenario models to inform annual budget planning and incremental asks
Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic events
Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs
Partner with the Marketing Data Operations team to maintain data quality across martech systems
Implement AI/ML capabilities for predictive modeling and automated insights
Design and support marketing experiments with rigorous testing and statistical validation
Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function
Stay current with analytics tools and methods to drive competitive advantage
What We're Looking For
Experience:
8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
4+ years in paid media analytics across ad platforms, web analytics, and Salesforce
4+ years in web analytics focused on demand generation, engagement, and intent modeling
Track record of using data to drive business strategy and budget decisions
Experience across enterprise sales, product-led growth, and partner marketing models
Skills:
Deep expertise in marketing attribution modeling and multi-touch measurement
Data storytelling: communicate complex insights to executives and influence decisions
Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
Expert-level Tableau, Salesforce, Snowflake, Excel
Statistical analysis, A/B testing, and experimental design
Proven ability to influence and guide the work of others without formal management authority
Bonus:
AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling
Google Analytics (GA4) or Adobe Analytics expertise
Familiarity with FiveTran Ad schemas
SQL proficiency
Growth marketing or demand gen background
Privacy-first measurement, DSPs, programmatic advertising experience
Python, R, or similar statistical tools
Advanced degree (MBA, Analytics, Economics, or related field)
(P-1515_3551100)
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$132,000—$182,000 USDThe Okta Experience
Supporting Your Well-Being
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Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
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Source: Okta careers