Marketing Data & Analytics Strategy Manager (R6054)

Shield AI
San Mateo, CA
On-site

Who this role is best for

Strong fit for marketing analytics professionals who synthesize data into strategic narratives and design data infrastructure, with experience in cross-functional collaboration and executive-level communication.

Best fit for

  • Marketing analytics professionals with cross-functional leadership experience and a history of translating data into strategic narratives
    — “synthesizing data across channels and functions into a clear view of what happened, why, and what to do next”
  • Candidates with technical ownership experience in data modeling, ETL, and analytics infrastructure
    — “own the design and maintenance of centralized reporting and dashboards across the marketing funnel”
  • Individuals who have partnered with MarTech and data engineering teams to align infrastructure with business needs
    — “partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements”

Things to consider

  • Background check and possible reference check are mandatory prerequisites for employment
    — “All offers are contingent on a cleared background and possible reference check”
  • This role requires a high degree of autonomy and ownership in executing cross-functional initiatives
    — “Highly proactive and self-starting, able to operate with a high degree of ownership and autonomy”

How to stand out

  • Highlight experience in defining data requirements and translating them into actionable insights for leadership
    — “Own the definition of marketing data and reporting requirements”
  • Demonstrate technical fluency in SQL and data modeling with concrete examples of past projects
    — “Bring enough technical fluency (SQL, data modeling, ETL concepts)”
  • Showcase your ability to synthesize cross-channel data into strategic narratives for senior executives
    — “Lead cross-functional performance analyses at the CMO level”
  • Emphasize your track record in driving marketing analytics projects from planning through execution
    — “Strong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through execution”
  • Demonstrate familiarity with analytics tools like BigQuery, Tableau, and Salesforce in your resume and interview responses
    — “Experience with analytics tools such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and Salesforce”
Pace · SteadyCollaboration · HighAutonomy · HighDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Defining marketing data requirements
  • Designing centralized reporting and dashboards
  • Leading cross-functional performance analyses
Typical background
5-8 years in marketing analytics or similar

Skills & requirements

Required

Marketing AnalyticsData ModelingETL ConceptsExecutive-level Performance AnalysisCross-functional Collaboration

Preferred

ETL Pipeline DevelopmentMarketing Funnel Measurement

Stack & domain

Marketing AnalyticsData ModelingETLSQLGoogle BigqueryGoogle AnalyticsMarketoLooker StudioTableauSalesforceCommunicationProblem-solvingStorytellingMarketingDataTechnology

About the role

Original posting from Shield AI via Lever

Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software, V-BAT and X-BAT aircraft, and Aechelon simulation and synthetic reality technologies. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube. 

What you'll do::

Own the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures 

Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements 

Bring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructure 

Own the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadership 

Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do next 

Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narratives 

Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals 

Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs 

Required qualifications::

  • 5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownership 
  • Demonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and stored 
  • Hands-on technical fluency, including SQL, data modeling, and enough understanding of ETL and data pipeline concepts to partner effectively with engineers and MarTech on build decisions 
  • Experience owning executive-level, cross-functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadership 
  • Strong storytelling and executive communication skills, with the ability to translate complex data into clear, C-suite-ready narratives 
  • Experience with analytics tools such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and Salesforce 
  • Strong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through execution 
  • Highly proactive and self-starting, able to operate with a high degree of ownership and autonomy 

Preferred qualifications::

  • Direct experience building or maintaining ETL pipelines, data models, or analytics infrastructure 
  • Familiarity with marketing funnel measurement and attribution models 
  • Fluent in AI/automation tools to improve analytics, reporting, or marketing workflows 

Full-time regular employee offer package:

Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package:

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.

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Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Source: Shield AI careers (Lever)

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