Marketing Executive

American Express

Hong Kong, Hong Kong SAR China

Career-pivot friendly

Who this role is best for

Marketing professionals with campaign execution experience and multilingual skills will find this role in Hong Kong's Greater Bay Area-focused team rewarding.

Best fit for

Candidates with 1–2 years of campaign execution or digital marketing experience and strong bilingual capabilities
— “1–2 years of relevant experience in marketing, preferably in campaign execution, digital marketing or related fields.”
Individuals who thrive in cross-functional collaboration and can manage multiple tasks simultaneously
— “Coordinate with internal teams, including merchant and tech teams, to ensure smooth and timely execution of marketing campaigns.”
Professionals who can balance creative marketing with analytical reporting and process optimization
— “Monitor campaign performance and assist in preparing reports to identify opportunities for improvement and optimization.”

Things to consider

The role may require regular coordination with stakeholders in the Greater Bay Area, implying regional travel or communication demands.
— “developing and executing marketing campaigns in collaboration with the Merchant Services team, merchant partners and internal stakeholders”
The position is likely not remote-friendly, given the emphasis on in-person coordination and local spend campaigns.
— “Provide day-to-day administrative and coordination support for marketing activities”

How to stand out

Highlight past experience with eDMs, social media content, and campaign tracking tools in your resume and interview responses.
— “Support the planning and execution of engagement marketing activities, including Cardmember offer campaigns, outbound marketing initiatives, and local and Greater Bay Area (GBA) spend campaigns”
Emphasize your ability to manage multiple tasks and meet deadlines, with examples from previous marketing roles.
— “Good organizational skills, with the ability to manage multiple tasks and meet deadlines”
Showcase bilingual English and Chinese (Cantonese and Mandarin) proficiency, especially in a marketing context.
— “Good command of written and spoken English and Chinese (Cantonese and Mandarin)”
Demonstrate your ability to deliver compelling offers and meaningful experiences through specific campaign examples.
— “passionate about delivering compelling offers and meaningful experiences that enhance Cardmember value”
Demonstrate your experience in collaborating with internal and external stakeholders through concrete examples.
— “ability to collaborate effectively with internal and external stakeholders”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Developed and executed marketing campaigns
Monitored campaign performance

Typical background

1–2 years of relevant experience in marketing, preferably in campaign execution, digital marketing or related fields

Skills & requirements

Required

Marketing Campaign ExecutionDigital MarketingCampaign TrackingReportingCollaboration

Preferred

Social Media ManagementCreative Content Development

Stack & domain

Marketing CampaignsCardmember EngagementCard SpendingCard UsageLoyaltyCreativeDetail-orientedCompelling OffersMeaningful ExperiencesCardmember ValueBusiness GrowthPlanningExecutionMarketing Campaign AssetsEdmsSocial Media ContentWebsite UpdatesMarketing CollateralsCoordinationCampaign TrackingReportingDocumentationCampaign PerformanceReport PreparationOpportunity IdentificationOptimizationMarketing InitiativesBusiness ObjectivesDigital MarketingSocial Media PlatformsMarketing Campaign ExecutionCommunicationInterpersonal SkillsCollaborationWritten And Spoken EnglishWritten And Spoken ChineseCantoneseMandarinProactiveWilling To LearnPositiveHands-onOrganizational SkillsTime ManagementMarketingCard ServicesSocial Media

About the role

Original posting from American Express

We are looking for a proactive and enthusiastic Marketing Executive to join the International Card Services (ICS) Card Marketing team at American Express Hong Kong. The role focuses on developing and executing marketing campaigns in collaboration with the Merchant Services team, merchant partners and internal stakeholders to drive Cardmember engagement, increase card spending and usage, and strengthen long-term loyalty. The ideal candidate will be creative, detail-oriented and passionate about delivering compelling offers and meaningful experiences that enhance Cardmember value and support business growth.
Support the planning and execution of engagement marketing activities, including Cardmember offer campaigns, outbound marketing initiatives, and local and Greater Bay Area (GBA) spend campaignsAssist in the development and execution of marketing campaign assets, including but not limited to eDMs, social media content, website updates and marketing collateralsCoordinate with internal teams, including merchant and tech teams, to ensure smooth and timely execution of marketing campaignsProvide day-to-day administrative and coordination support for marketing activities, including campaign tracking, reporting and documentationMonitor campaign performance and assist in preparing reports to identify opportunities for improvement and optimizationReport to Assistant Marketing Manager to support the delivery of marketing initiatives and business objectives
1–2 years of relevant experience in marketing, preferably in campaign execution, digital marketing or related fields. Fresh graduates with relevant internship experience may also be consideredProactive, detail-oriented and willing to learn, with a positive and hands-on attitudeGood organizational skills, with the ability to manage multiple tasks and meet deadlinesFamiliarity with digital marketing channels, social media platforms and marketing campaign executionGood communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholdersGood command of written and spoken English and Chinese (Cantonese and Mandarin)
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Source: American Express careers