Marketing Lead

Hark

San Jose, CA

On-site

Who this role is best for

A natural match if you have experience in performance marketing for emerging tech products.

Best fit for

Individuals with strong technical expertise in SEM, paid social, and attribution modeling
— “Deep technical fluency across paid social, SEM, and sophisticated attribution modeling”
Candidates who thrive in creating new systems and defining their own roadmap
— “A self-directed operator who thrives when authoring their own roadmap rather than following a predefined playbook”

Things to consider

This role demands a high level of autonomy and ownership of the marketing strategy
— “This is a high-impact, hands-on opportunity for an individual who excels at scaling systems efficiently and thrives in an environment where they are the one authoring the playbook rather than following one.”
The candidate must be prepared to work closely with leadership and cross-functional teams
— “collaborating closely with leadership and cross-functional teams to introduce a truly transformative product to the market”

How to stand out

Highlight your experience in creating new marketing systems from the ground up
— “architecting paid acquisition programs from inception rather than merely maintaining existing frameworks”
Showcase your ability to synthesize product milestones into compelling marketing narratives
— “Synthesize complex product and organizational milestones into high-impact campaigns that resonate deeply with our target audience.”
Demonstrate your leadership in building and managing lean, high-performance teams
— “Lead the recruitment and development of a high-performance, lean marketing team as the organization continues to scale.”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Company

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

growth in user acquisition
optimized marketing spend

Typical background

performance marketingdigital marketing

Skills & requirements

Required

Performance MarketingCampaign ManagementData AnalysisTeam Leadership

Preferred

Experience In AI MarketingNew Product Category Marketing

Stack & domain

Social Channels ManagementPaid Acquisition InitiativesPerformance Marketing InfrastructureCreative StrategiesCampaignsCapital AllocationKpisMarketing Team DevelopmentCross-functional CommunicationData SynthesisRapid IterationTeam LeadershipMarketingTechnology

About the role

Original posting from Hark via Greenhouse

About Hark
Hark is an artificial intelligence company building advanced, personalized intelligence. One that is proactive, multimodal, and capable of interacting with the world through speech, text, vision, and persistent memory.
We're pairing that intelligence with next-generation hardware to create a universal interface between humans and machines. While today's AI largely operates through chat boxes and decade-old devices, Hark is focused on what comes next: agentic systems that interact naturally with people and the real world.
To get there, we're developing multimodal models and next-generation AI hardware together - designed from the ground up as a single, unified interface for a new era of intelligent systems.
About the Role
Hark is seeking a Performance Marketing Lead to architect and execute our brand marketing and paid acquisition engine from its inception. You will be responsible for defining the overarching strategy, managing social and complex campaigns, and leveraging data-driven insights to accelerate growth—collaborating closely with leadership and cross-functional teams to introduce a truly transformative product to the market.
This is a high-impact, hands-on opportunity for an individual who excels at scaling systems efficiently and thrives in an environment where they are the one authoring the playbook rather than following one.
Responsibilities
Direct and manage comprehensive social channels and paid acquisition initiatives across search, social, display, and various emerging digital platforms.
Architect the foundation of our performance marketing infrastructure, establishing robust systems for attribution, tracking, and reporting from the ground up.
Collaborate with design and brand teams to pioneer and validate creative strategies designed to maximize conversion and engagement.
Synthesize complex product and organizational milestones into high-impact campaigns that resonate deeply with our target audience.
Iteratively optimize capital allocation across diverse channels, utilizing rigorous data-driven insights rather than baseline assumptions.
Establish core KPIs, monitor performance with precision, and maintain a rapid pace of iteration to drive sustained growth.
Lead the recruitment and development of a high-performance, lean marketing team as the organization continues to scale.
Requirements
Over 5 years of professional experience in performance marketing, demonstrating direct accountability for paid budgets and quantifiable growth outcomes.
Proven track record of architecting paid acquisition programs from inception rather than merely maintaining existing frameworks.
Deep technical fluency across paid social, SEM, and sophisticated attribution modeling.
Analytical mindset with the ability to synthesize data into actionable hypotheses and execute rapid iterations.
Exceptional cross-functional communication skills, with the ability to collaborate effectively with creative, product, and executive leadership teams.
Prior experience marketing within a new product category or consumer hardware sector is highly advantageous.
A self-directed operator who thrives when authoring their own roadmap rather than following a predefined playbook.
Compensation
The US base salary range for this full-time position is between $150,000 – $300,000 annually.
The pay offered for this position may vary based on several individual factors, including job-related knowledge, skills, and experience. The total compensation package may also include additional components/benefits depending on the specific role. This information will be shared if an employment offer is extended.

Source: Hark careers (Greenhouse)