Product Marketing Manager

Basiccapital
New York Office, US
On-site

Who this role is best for

A natural match if you have B2B marketing experience targeting finance professionals and are comfortable with in-person work in NYC.

Best fit for

  • Candidates with B2B marketing experience targeting CFOs and HR leaders in financial services
    — “Experience marketing to CFOs, finance, or HR buyers”
  • Professionals who thrive in collaborative, high-friction environments with strong design and AI tool fluency
    — “Daily use of AI tools in your work”
  • Individuals who have managed events and campaigns with vendor coordination and budget oversight
    — “Experience running events or campaigns, including vendors, budgets, and timelines”

Things to consider

  • In-person work is required five days a week at the Tribeca office
    — “This role is in person five days a week at our Tribeca office.”
  • The role involves a balance of creative and analytical tasks, requiring versatility
    — “Expect your time to split roughly evenly between producing content, project management, and big-picture work on what to make next.”

How to stand out

  • Highlight your experience creating sales collateral for complex financial products
    — “Create and maintain sales collateral, working with the sales team to communicate our product effectively”
  • Emphasize your background in publishing newsletters with a product and industry focus
    — “Own regularly published newsletters around product, events, and industry topics”
  • Demonstrate your ability to track and analyze marketing performance metrics
    — “Track how all of it turns into pipeline and closed deals”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • successful product launches
  • effective sales materials
  • engaging newsletters
  • successful events and campaigns
Typical background
4+ years of marketing experienceB2B marketing experienceexperience with AI tools

Skills & requirements

Required

MarketingB2B MarketingSales Collateral CreationContent CreationEvent PlanningPipeline MetricsAI Tools UsageFigma

Preferred

Marketing To CfosMarketing At Well-known CompaniesRetirement/benefits/payroll/financial Services BackgroundVideo ProductionFramerAI Coding Tools

Stack & domain

MarketingSalesContent CreationEvent PlanningPipeline MetricsAI ToolsFigmaLeadershipCommunicationProject ManagementBig-picture ThinkingFinanceHR

About the role

Original posting from Basiccapital via Ashby

ABOUT BASIC CAPITAL

Basic Capital is a fintech company disrupting America's $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.

Our founding team includes leaders from Goldman Sachs, Uber, Block, Stripe, and Robinhood. We're backed by top investors such as Lux Capital, Forerunner Ventures, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in Tribeca, NYC, we're assembling a lean, high-performance team committed to reducing wealth inequality. This role is in person five days a week at our Tribeca office.

For more information, visit Basic Capital's website https://www.basiccapital.com.

THIS ROLE

We're hiring a Marketing Manager to own product marketing, sales materials and collateral, and events. Our buyers are CFOs and HR leaders at high-growth companies.

This role will own: the materials our sales team uses in deals, launch content for new features, our product newsletter, and events. Expect your time to split roughly evenly between producing content, project management, and big-picture work on what to make next.

YOU WILL

  • Create and maintain sales collateral, working with the sales team to communicate our product effectively and help buyers make informed decisions
  • Write launch content for new features: LinkedIn posts, explainer videos, and announcements
  • Own regularly published newsletters around product, events, and industry topics
  • Plan and run events, conferences, and campaigns, including venues, vendors, and production
  • Track how all of it turns into pipeline and closed deals, to double-down on things that work the best

REQUIRED COMPETENCIES

  • 4+ years of marketing experience, including B2B
  • Experience creating sales collateral
  • Clear writing about complex financial or technical products
  • Experience running events or campaigns, including vendors, budgets, and timelines
  • Comfort with pipeline metrics, such as how many event attendees convert to demos
  • Daily use of AI tools in your work
  • Working knowledge of Figma

PREFERRED COMPETENCIES

  • Experience marketing to CFOs, finance, or HR buyers
  • Marketing experience at a well-known company
  • Background in retirement, benefits, payroll, or financial services
  • Video production experience
  • Experience with Framer or building web pages with AI coding tools

CULTURAL FIT

  • High agency: You believe the world is malleable and want to shape it to your vision.
  • High tastes: You have strong opinions on what “good” looks like in your field. Craftsmanship matters.
  • Friction friendly: We debate pretty hard. Friction polishes the work. You challenge and expect to be challenged. Compromise leads to mediocrity.
  • Tenacity: Relentless work ethic in the face of adversity and rejection.
  • Grand ambition: We’re energized by people’s dreams, for the world and for themselves. Energize us.About Basic Capital

Source: Basiccapital careers (Ashby)

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