Marketing Manager

Crackenagi
Europe
RemoteCareer-pivot friendly

Who this role is best for

Best suited to candidates with cybersecurity domain expertise and a background in technical content creation working in a remote, early-stage startup environment.

Best fit for

  • Candidates with cybersecurity domain expertise and a track record in technical content creation and SMM growth
    — “Experience in cybersecurity domain”
  • Individuals who thrive in early-stage startups with high autonomy and ownership-driven mindset
    — “Proactive, ownership-driven mindset; comfortable operating in an early-stage startup”
  • Professionals adept at translating technical concepts into clear, credible messaging for broader audiences
    — “Ability to translate complex technical topics into clear, credible messaging”

Things to consider

  • The role demands direct collaboration with founders and cyber operators, which may require a high level of adaptability and communication
    — “Collaborate directly with founders, product, sales, and design teams”
  • Candidates must be prepared to work with AI tools for content and marketing workflows
    — “Hands-on experience using AI tools for content and marketing workflows”

How to stand out

  • Highlight your experience in creating technical content like blog posts or explainers
    — “Create technical content — turning security research, product features, and engineering work into deep, credible material”
  • Showcase specific examples of growing a targeted audience on SMM platforms
    — “Strong SMM track record with real cases of growing a targeted audience”
  • Demonstrate your ability to identify PR opportunities in cybersecurity and AI
    — “Identify trends, news hooks, and PR opportunities in cyber & AI”
Pace · Fast PacedCollaboration · MediumAutonomy · HighDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • increased brand visibility
  • thought leadership
Typical background
marketing experiencetechnical content creation

Skills & requirements

Required

SMMContent CreationBrand VoiceMedia Management

Preferred

Ai-assisted Content CreationCybersecurity Domain Knowledge

Stack & domain

SMMContent CreationTechnical Content CreationAI Tools For Content And Marketing WorkflowsTeam CollaborationCommunicationProject ManagementCybersecurityAISecurity Teams

About the role

Original posting from Crackenagi via Ashby

ABOUT US

Cracken is an applied AI lab built by ex–nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

THE ROLE

We're looking for a Marketing Manager with a strong SMM & Content Creation focus to own our external voice and build credibility in a highly technical cybersecurity domain. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

WHAT YOU’LL DO

  • Execute marketing strategy aligned with business goals
  • Create technical content — turning security research, product features, and engineering work into deep, credible material (technical blog posts, breakdowns, explainers)
  • Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website
  • Build relationships with media, partners, and communities
  • Support conference presence, including announcements, live coverage, and post-event content
  • Identify trends, news hooks, and PR opportunities in cyber & AI
  • Collaborate directly with founders, product, sales, and design teams
  • Track performance, prepare monthly reports, and optimize based on metrics

MUST HAVE

  • 3+ years of experience in Marketing, SMM, Content, or a related hybrid role
  • Experience in cybersecurity domain
  • Demonstrated ability to write technical content (e.g. technical blog posts, whitepapers, or deep-dive explainers)
  • Strong SMM track record with real cases of growing a targeted audience
  • Hands-on experience using AI tools for content and marketing workflows
  • Excellent English copywriting skills
  • Ability to translate complex technical topics into clear, credible messaging
  • Ability to organize lightweight marketing ops, including content calendar, contractors, and timelines
  • Proactive, ownership-driven mindset; comfortable operating in an early-stage startup

NICE TO HAVE

  • Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security, etc.)

CHANNELS & TOOLS

Experience with:

  • LinkedIn, X/Twitter, company blog and website
  • Media/press outreach and pitching
  • AI-assisted content and marketing tools

WHY CRACKEN?

  • Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research
  • Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity
  • Adaptive roles: We shape roles around exceptional talent — your ownership and drive will define your path
  • Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries

WHAT WE OFFER

  • Opportunity to build a global cybersecurity brand from an early stage
  • Direct collaboration with founders and cyber operators
  • High autonomy and real ownership
  • Fully remote & flexible work setup
  • Competitive compensation

Source: Crackenagi careers (Ashby)

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