Marketing Operations Lead

Factory

San Francisco, CA

On-siteCareer-pivot friendly

Who this role is best for

Geared toward technical marketers with hands-on experience in enterprise SaaS environments and a history of building scalable systems, comfortable with in-office work in San Francisco.

Best fit for

Candidates with experience in enterprise SaaS and a background in building marketing automation systems
— “Build and administer the marketing automation platform and other marketing technology stack.”
Individuals who have led marketing operations in fast-growing companies and can own end-to-end processes
— “This is a hands-on individual contributor role for a technical builder with the potential to evolve into a people manager role as our GTM scales.”
Professionals with a strong grasp of compliance and data governance in marketing
— “Own privacy and compliance implementation for marketing (GDPR, CCPA/CPRA, etc.).”

Things to consider

In-office requirement may limit remote candidates despite the role's potential for leadership growth
— “This is an in-office role based in our San Francisco headquarters.”
The role expects ownership of complex systems and processes, not just support or oversight
— “You will own the systems, workflows, data, and operating infrastructure that enable marketing to scale.”

How to stand out

Highlight your experience in building and scaling marketing automation systems from scratch
— “As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground up.”
Demonstrate your ability to translate business goals into operational and technical solutions
— “Translate business requirements into reliable automations, integrations, data flows, and processes that help marketing achieve its goals across brand awareness, pipeline generation, and growth.”
Emphasize your hands-on expertise with Marketo or HubSpot and Salesforce CRM
— “Strong hands-on administration experience with Marketo or HubSpot.”
Demonstrate your ability to work cross-functionally with Product, Engineering, and Data teams
— “Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.”

Pace · SteadyCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Mid

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

Build scalable processes for marketing operations
Create clear documentation and governance standards
Own privacy and compliance implementation

Typical background

5+ years of experience in Marketing OperationsStrong hands-on administration experience with Marketo or HubSpot

Skills & requirements

Required

Marketing AutomationCampaign OperationsLead ManagementLifecycle ProgramsAttributionSalesforce CRMEnterprise SaasGDPRCcpa/cpraCross-functional Collaboration

Preferred

AI Fluency

Stack & domain

MarketoHubSpotSalesforce CRMAIGDPRCcpa/cpraCommunicationCollaborationMarketingSalesProductDataEngineeringOperations

About the role

Original posting from Factory via Ashby

ABOUT THE ROLE
As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground up.
You will own the systems, workflows, data, and operating infrastructure that enable marketing to scale. You will be the primary operations partner to field marketing, growth marketing, product marketing, and product-led growth. You will also own the evolution of marketing-related workflows in Factory’s own product.
This is a hands-on individual contributor role for a technical builder with the potential to evolve into a people manager role as our GTM scales. This role reports to the Head of GTM Strategy & Operations. This is an in-office role based in our San Francisco headquarters.
WHAT YOU WILL DO AND ACHIEVE
Build and administer the marketing automation platform and other marketing technology stack.
Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.
Create clear documentation, governance, and measurement standards for the marketing ecosystem.
Own all the definitions and technical implementation of marketing-related data structures and metrics.
Build the operational foundation for product-led growth, including user journeys, lifecycle workflows, product signals, and marketing activation.
Translate business requirements into reliable automations, integrations, data flows, and processes that help marketing achieve its goals across brand awareness, pipeline generation, and growth.
Find novel ways to use Factory droids to streamline and scale marketing workflows.
Partner with the broader centralized GTM Strategy & Operations team while maintaining clear ownership of Marketing and PLG Operations.
Own privacy and compliance implementation for marketing (GDPR, CCPA/CPRA, etc.).
Design for scale while keeping the team lean, automated, and high leverage.
QUALIFICATIONS
5+ years of experience in Marketing Operations or a related function.
Strong hands-on administration experience with Marketo or HubSpot.
Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement.
Experience administering and operationalizing Salesforce CRM.
Experience building marketing operations in an enterprise SaaS environment.
A technical mindset and the ability to learn and use new technologies quickly.
Experience designing systems and processes for a rapidly growing company.
Familiarity with GDPR, CCPA/CPRA and how it impacts marketing.
Comfort working cross-functionally with Marketing, Sales, Product, Data, Engineering, and Operations.
An operator’s mindset: you build, troubleshoot, document, and improve.
Strong AI fluency and a practical instinct for using AI to increase leverage.
This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)

Source: Factory careers (Ashby)