Marketing Operations Manager

Numeral

San Francisco, CA

Hybrid

Who this role is best for

Aimed at mid-to-senior level marketing operations professionals who thrive on building systems and have experience with paid media and CRM platforms.

Best fit for

Candidates with a background in scaling marketing tech stacks and managing ad platforms at high growth companies
— “build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral’s growth journey”
Individuals with a proven ability to synthesize complex data into strategic insights for leadership
— “Experience synthesizing complex operational data into clear reporting and a compelling narrative for leadership”
Marketing operations leaders who have demonstrated ownership of full marketing tech ecosystems
— “demonstrated ownership of the marketing tech stack”

Things to consider

The role requires a hybrid work arrangement with 3 days in-office per week in San Francisco or New York
— “This role is hybrid (3 days a week in our SF or NYC office) or remote”
Expect a high degree of autonomy and responsibility in a newly formed team
— “operate as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work”

How to stand out

Highlight your experience in building and scaling marketing tech infrastructure from scratch
— “build our Marketing Operations function from the ground up”
Emphasize your ability to drive data-informed decisions across multiple ad platforms
— “Build the feedback loop that passes conversion signals and expected deal value from our CRM back to ad platforms”
Showcase your history of automating processes to improve efficiency and reporting accuracy
— “Replace manual spend tracking with automated reporting on ad spend, aggregate spend, and pipeline by channel”
Demonstrate your ability to design and implement inbound pipeline architecture
— “Own the architecture and performance of the inbound pipeline”
Position yourself as a strategic analyst with a focus on attribution modeling and funnel optimization
— “Create and mature attribution capabilities to deliver clear information and practical insights”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

built marketing operations function
improved data reliability and reporting
optimized marketing technology stack

Typical background

4+ years marketing operations experiencehands-on experience with marketing tech stack

Skills & requirements

Required

Marketing OperationsMarketing Technology StackSalesforceHubSpotGoogle Tag ManagerAd Platforms

Preferred

Attribution CapabilitiesData AnalysisAutomation

Stack & domain

SalesforceHubSpotGoogle Tag ManagerDreamdataAd PlatformsConversion TrackingTaggingAnalytical CapabilityInstrumenting FunnelsAttribution DataAutomationData IntegrityCRM QualityStrategic ImpactBuildingTechnical ExecutionTeamworkLeadershipCommunicationProblem-solvingAttention To DetailAnalytical ThinkingMarketingTechnologyOperationsSalesData AnalysisCustomer Relationship ManagementAdvertisingDigital Marketing

About the role

Original posting from Numeral via Ashby

ABOUT NUMERAL:
At Numeral, we're building the future of tax by bringing together AI agents, human expertise, and global compliance.
We’re the largest and fastest-growing AI-native tax solution. Today, we serve more than 3,500 global businesses, including companies like Supabase, Eight Sleep, and Graza. We’ve grown quickly across our core e-commerce and software segments, more than tripled our revenue every year, and expanded into new industries, including manufacturing, distribution, and wholesale.
Numeral has raised over $157M from Insight Partners, Salesforce Ventures, Benchmark, Mayfield, Y Combinator, and many others.
ABOUT THE ROLE:
We are looking for a strategic, systems-minded Marketing Operations Manager to lead the infrastructure, technology, and operational engine that powers our marketing organization. This founding role will build our Marketing Operations function from the ground up and help architect the backbone for the next phase of Numeral’s growth journey.
Reporting to the Head of Growth, this team member sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. In this hands-on role, you will develop strategy-aligned processes, manage marketing automation, and buy and build additional solutions – in order to deliver reliable data, trustworthy reporting, clean automation, and compliant processes across all products and the full spectrum of buyers.
If you’re a Marketing Operations leader who thrives on building and you’re looking for strategic impact, this is an opportunity you won’t find anywhere else!
WHAT YOU'LL DO:
Own and maintain our marketing technology stack (HubSpot, Salesforce, Dreamdata, Google Tag Manager, and our ad platforms), including integrations that ensure a consistent, accurate view of every contact and account
Build the feedback loop that passes conversion signals and expected deal value from our CRM back to ad platforms (Google, Meta, Reddit, TikTok, X) to improve targeting and bidding
Partner with Growth to ensure the right targeting strategy across ad platforms
Replace manual spend tracking with automated reporting on ad spend, aggregate spend, and pipeline by channel
Create and mature attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
Own the architecture and performance of the inbound pipeline, including website forms, routing logic, and sales handoff workflows
Work alongside RevOps to support the Salesforce data model, lifecycle stages, and lead routing, and ensure data integrity and CRM quality
Independently analyze top-of-funnel metrics and present actionable recommendations for campaign improvements to stakeholders
WHAT YOU'LL BRING:
4+ years of experience in marketing operations, growth operations, or a related GTM role, with demonstrated ownership of the marketing tech stack
Hands-on experience with Salesforce and HubSpot
Direct experience working within online ad platforms (e.g., Google, Meta, Reddit, TikTok, X, Trade Desk)
Experience with conversion tracking and tagging (e.g., Google Tag Manager, offline conversions, conversion APIs)
Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
Experience synthesizing complex operational data into clear reporting and a compelling narrative for leadership
Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously
Track record of operating as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work
NICE TO HAVES:
Experience with attribution tools (Dreamdata, HockeyStack, Bizible, etc.)
SQL or BI tools (Hex, Looker, etc.)
Experience at a company with big paid media spend (B2B or B2C)
LOCATION:
This role is hybrid (3 days a week in our SF or NYC office) or remote
WHAT WE OFFER:
Competitive salary and equity - you'll share directly in the company's success
Full medical, dental, and vision coverage
Wellness perks like Headspace and the Peloton One App
401(k) to help you build long-term financial security
Relocation assistance to NYC or SF (if needed)
Lunch and snacks when you're in the office
Regular team offsites and company events as we grow
A culture built on ownership - your work matters and people will see it!

Source: Numeral careers (Ashby)