Marketing Partnerships Lead

Oneapp
United States
RemoteCareer-pivot friendly

Who this role is best for

Geared toward senior-level professionals in fintech or B2C marketing comfortable with cross-functional collaboration and AI-native strategies.

Best fit for

  • Candidates with a track record of managing brand partnerships in fast-moving fintech environments
    — “Our customers don’t have time to wait… and neither do we.
  • Individuals who have shaped cultural relevance through strategic brand relationships
    — “building relationships with brands, media, and cultural institutions that extend our reach and relevance
  • Professionals with a history of scaling businesses through partnership execution
    — “how we scale our brand and business through trusted partners

Things to consider

  • The role demands a high level of autonomy and initiative in partnership sourcing and execution
    — “everyone here is a builder and executor
  • AI fluency is a key expectation, not just a bonus, for daily workflows
    — “AI fluency in daily workflows

How to stand out

  • Highlight past success in structuring and launching high-impact brand partnerships
    — “Lead negotiation and execution of partnership agreements
  • Demonstrate experience with cross-functional collaboration across marketing, legal, and product teams
    — “Collaborate cross-functionally with Marketing, Product, Legal, and Executive teams
  • Showcase analytical skills in evaluating partnership ROI and business impact
    — “Strong strategic and analytical skills with experience evaluating partnership ROI and business impact
  • Emphasize your ability to identify cultural moments that build brand relevance
    — “proven ability to identify partners and moments that build brand relevance
  • Demonstrate AI integration in your past partnership or marketing workflows
    — “Build AI native strategies for partner research, outreach, and execution
Pace · Fast PacedCollaboration · HighAutonomy · HighDecision Impact · CompanyLevel · Senior

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Define and own OnePay's partnerships strategy
  • Lead negotiation and execution of partnership agreements
  • Shape how OnePay shows up in culture
  • Manage and grow a portfolio of strategic partners
  • Collaborate cross-functionally with Marketing, Product, Legal, and Executive teams
Typical background
10+ years of experience in partnerships, brand marketing, or business development in a B2C or fintech environment

Skills & requirements

Required

Partnerships StrategyNegotiationExecution Of Partnership AgreementsCultural PartnershipsBrand And Business ScalingCross-functional CollaborationPartnership Performance AnalysisAI Native Strategies For Partner Research

Preferred

Fintech ExperienceHigh-yield SavingsCredit CardsPoint-of-sale LendingInvestingCrypto

Stack & domain

Partnerships StrategyNegotiationExecutionBrand MarketingBusiness DevelopmentData AnalysisAI Native StrategiesLeadershipCommunicationTeamworkProblem-solvingStrategic ThinkingAnalytical SkillsCultural InstinctFintechMarketingPartnerships

About the role

Original posting from Oneapp via Ashby

ABOUT ONEPAY

OnePay is the consumer fintech trusted by millions of Americans to make money better.

Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast.

We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.

We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.

But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are:

  • Ready to run
  • Hungry and driven by urgency
  • Exceptional at what they do, with low ego
  • Comfortable operating in motion

THE ROLE

As the Marketing Partnerships Lead at OnePay, you will lead the strategy and execution of who we partner with, how we show up in culture, and how we scale our brand and business through trusted partners. You will:

  • Define and own OnePay's partnerships strategy — identifying, prioritizing, and structuring the brand, distribution, and cultural partnerships that drive the greatest business and brand impact
  • Lead negotiation and execution of partnership agreements, from initial outreach through deal structuring, contracting, and launch
  • Shape how OnePay shows up in culture, building relationships with brands, media, and cultural institutions that extend our reach and relevance
  • Manage and grow a portfolio of strategic partners, ensuring each relationship delivers measurable value for OnePay, our customers and our partners
  • Collaborate cross-functionally with Marketing, Product, Legal, and Executive teams to bring partnerships to life and ensure seamless execution
  • Analyze partnership performance and use data to inform investment decisions, renewals, and future partner selection
  • Build AI native strategies for partner research, outreach, and execution

YOU BRING

  • 10+ years of experience in partnerships, brand marketing, or business development in a B2C or fintech environment
  • Hands-on experience sourcing, negotiating, and managing high-impact brand or distribution partnerships
  • Strong strategic and analytical skills with experience evaluating partnership ROI and business impact
  • A sharp cultural instinct and proven ability to identify partners and moments that build brand relevance
  • Experience working cross-functionally with marketing, legal, product, and executive stakeholders
  • AI fluency in daily workflows
  • Drive and proactivity - everyone here is a builder and executor

WHAT WE OFFER

  • Competitive base salary, stock options, and health benefits from Day 1
  • 401(k) plan with company match
  • Remote-friendly (US), flexible time off (FTO), and opportunities for growth
  • A high-growth, mission-driven, inclusive culture where your work has real impact

STANDARD INTERVIEW PROCESS

  • Initial Interview with Talent Partner
  • Technical or Hiring Manager Interview
  • Team Interview
  • Executive Interview
  • Offer!

EQUAL EMPLOYMENT OPPORTUNITY

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.

Source: Oneapp careers (Ashby)

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