Marketing Services Program Manager

Stripe

Bangalore, India

On-site

Who this role is best for

Best suited to candidates with Marketo expertise and experience in cross-functional campaign execution working in the EMEA region.

Best fit for

Candidates with 5+ years in marketing automation and a focus on email campaigns in the EMEA region
— “5+ years of experience in a marketing automation or campaign management role”
Individuals with a track record of scaling Marketo programs and driving measurable outcomes
— “3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs”

Things to consider

The role requires managing offshore teams, which may involve coordination across time zones
— “Experience managing or collaborating with an offshore production team”
A significant portion of the work involves aligning with Growth, Demand Marketing, and Engineering teams
— “Collaborate cross-functionally with Growth, Regional and Demand Marketing, Engineering, and Design”

How to stand out

Highlight your experience in standardizing and scaling nurture campaigns using Marketo
— “Design and execute complex nurture and trigger campaigns, then standardize and scale them for broader use”
Showcase your ability to identify and mitigate operational risks in campaign execution
— “Identify operational risks early, communicate clearly with stakeholders”
Emphasize your track record in leading cross-functional initiatives for campaign delivery
— “Demonstrated project management skills with experience leading cross-functional initiatives”
Demonstrate your expertise in email marketing and automation processes
— “Consult on best practices in Marketo, with a focus on automation, scalability”
Include examples of your work in maintaining scalable documentation for marketing programs
— “Maintain scalable documentation and support coordination with offshore production teams”

Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · TeamLevel · Manager

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

manages marketing campaigns
drives operational efficiency
optimizes campaign delivery

Typical background

marketing operationsprogram managementcampaign management

Skills & requirements

Required

Campaign ManagementProject ManagementAutomationProcess ImprovementCross-functional Collaboration

Preferred

Email MarketingData Analysis

About the role

Original posting from Stripe

Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Marketing Services is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the EMEA region.
What you’ll do
We are seeking a highly skilled and results-driven Marketing Services Program Manager to serve as the process owner for marketing campaign execution across multiple channels. The ideal candidate will possess a strong background in campaign management, with deep expertise in email marketing platforms like Marketo. This individual will work closely with diverse teams to enhance our marketing efforts, driving operational efficiency and process improvement.
Responsibilities
Serve as the process owner for campaign execution across email, landing pages, and paid media, supporting Growth, Lifecycle, EMEA and Demand Marketing teams.
Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution.
Consult on best practices in Marketo, with a focus on automation, scalability, and operational design.
Design and execute complex nurture and trigger campaigns, then standardize and scale them for broader use.
Partner with marketing stakeholders to streamline workflows, reduce friction, and optimize campaign delivery.
Lead programs to address recurring execution challenges—defining objectives, success metrics, and building repeatable processes.
Identify operational risks early, communicate clearly with stakeholders, and implement sustainable solutions.
Drive ongoing improvements in marketing execution through process innovation, automation, and efficiency.
Collaborate cross-functionally with Growth, Regional and Demand Marketing, Engineering, and Design to align on priorities and execution strategy.
Maintain scalable documentation and support coordination with offshore production teams.
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
5+ years of experience in a marketing automation or campaign management role, ideally within a fast-paced environment.
3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
Demonstrated project management skills with experience leading cross-functional initiatives.
Excellent communication skills, able to convey complex ideas effectively and tailor messaging to diverse stakeholders.
Strong analytical skills with a detail-oriented mindset to track performance metrics, analyze data, and identify opportunities for improvement.
Ability to work both independently and collaboratively within a team-oriented environment.
Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Proactive, with a growth mindset and a passion for continuous learning and improvement.
Preferred qualifications
Experience in the technology or financial services sectors, ideally within a high-growth company.
Familiarity with digital marketing channels, including paid media, SEO, and landing page optimization.
Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.
Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.
Experience managing or collaborating with an offshore production team to streamline operations

Source: Stripe careers