Marketing Specialist

Easy Street Capital
Austin, TX
On-siteCareer-pivot friendly

Who this role is best for

Best suited to candidates with 3-5 years of marketing experience in investment real estate or mortgage working in a fast-paced, collaborative environment. The role emphasizes digital marketing and event management with a hybrid work arrangement after 6 months.

Best fit for

  • Candidates with 3-5 years of marketing experience in investment real estate or mortgage
    — “Experience in investment real estate or mortgage is strongly preferred”
  • Individuals who thrive in dynamic, team-oriented environments with event planning responsibilities
    — “work with a fun, fast-paced team to help grow brand awareness”
  • Professionals comfortable managing multiple projects and digital marketing tools
    — “Highly organized, able to manage multiple projects and deadlines”

Things to consider

  • The role requires in-office presence for at least the first 6 months
    — “Hybrid work from home option after 6 months”
  • Event planning and management are integral to the role's responsibilities
    — “Plan and manage events as well as track, analyze and report the success of events”

How to stand out

  • Highlight experience with SEO, email marketing, and lead generation in your resume and interview responses
    — “Own and execute SEO strategy to improve organic search visibility and website traffic”
  • Demonstrate your ability to track and report on KPIs effectively
    — “Track campaign performance and report on KPIs (traffic, leads, conversion, event ROI)”
  • Showcase your event planning success stories and how they contributed to lead generation
    — “Drive lead generation through digital channels, landing pages, and campaign tracking”
  • Emphasize your experience in maintaining marketing tools and CRM hygiene
    — “Maintain marketing tools, lists, and basic CRM/marketing automation hygiene”
  • Demonstrate collaboration with sales and leadership on go-to-market strategies
    — “Partner with sales/originations and leadership on messaging, campaigns, and go-to-market support”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • execute SEO strategy
  • manage email marketing campaigns
  • drive lead generation
Typical background
3-5 years of marketing experience

Skills & requirements

Required

SEOEmail MarketingLead GenerationEvent PlanningCampaign Tracking

Preferred

Investment Real EstateMortgage

Stack & domain

SEOEmail MarketingLead GenerationEvent PlanningEvent ManagementCampaign TrackingHubSpotMarketing ToolsCRMMarketing AutomationInvestment Real EstateMortgageLeadershipCommunicationFinanceHealthcare

About the role

Original posting from Easy Street Capital via Lever

Easy Street Capital is a private real estate lender headquartered in Austin, Texas serving real estate investors around the country. Defined by an experienced team and innovative loan programs, Easy Street Capital is the ideal financing partner for real estate investors of all experience levels and specialties. Whether an investor is fixing and flipping, financing a cash-flowing rental, or building ground-up, we have a solution to fit those needs. 

We are looking for a highly organized and driven Marketing Specialist to own SEO, email marketing, lead generation, and event planning/management. You’ll work with a fun, fast-paced team to help grow brand awareness and drive qualified leads.

Responsibilities::

  • Own and execute SEO strategy to improve organic search visibility and website traffic
  • Plan, build, and manage email marketing campaigns (nurture sequences, newsletters, promotional campaigns)
  • Drive lead generation through digital channels, landing pages, and campaign tracking
  • Plan and manage events as well as track, analyze and report the success of events
  • Track campaign performance and report on KPIs (traffic, leads, conversion, event ROI)
  • Partner with sales/originations and leadership on messaging, campaigns, and go-to-market support
  • Empower the team with marketing campaigns that help drive sales
  • Maintain marketing tools, lists, and basic CRM/marketing automation hygien

Skills Desired::

-

3 - 5 years of marketing experience with hands-on SEO, email marketing, and lead generation

-

Experience planning and executing events 

  • Strong written communication and attention to detail

-

Comfortable with marketing tools (e.g., SEO tools, HubSpot, etc.)

  • Highly organized, able to manage multiple projects and deadlines
  • Self-starter who thrives in a fast-paced, growing environment

-

Experience in investment real estate or mortgage is strongly preferred

Benefits::

Company sponsored health insurance

  • Company sponosred 401(k)
  • Paid vacation time
  • Paid sick leave
  • Weekly in office lunch
  • Work with a fun, fast-paced team in a vibrant downtown office
  • Hybrid work from home option after 6 months

We are looking for the right team member to join our team. If you feel you are that person, please apply!

Source: Easy Street Capital careers (Lever)

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