Strong fit for candidates with cross-functional leadership experience who manage MarTech and analytics infrastructure in FinTech or digital domains.
Derived from job-description analysis by Serendipath's career intelligence engine.
Original posting from JustMarkets via Greenhouse
MarTech & Data Analytics Manager
JustMarkets is looking for an experienced MarTech & Data Analytics Manager to join our Marketing team and lead the development of our marketing technology, analytics, and operational infrastructure across CFD and Crypto business lines.
In this role, you will oversee three key areas: Marketing Operations, Marketing Analytics, and MarTech/AI Automation. You will be responsible for building a unified marketing analytics ecosystem, improving data accuracy, scaling marketing technologies, and automating operational processes.
You will lead multiple teams through their Team Leads, work closely with cross-functional stakeholders, and drive improvements in marketing efficiency, attribution, and budget control.
Responsibilities
Lead and develop three functional areas: Marketing Operations, Marketing Analytics, and MarTech/AI Automation
Manage Team Leads, establish clear goals and OKRs, and ensure effective team performance
Develop and implement the strategy for marketing technology, analytics, and operational processes across CFD and Crypto
Oversee the development and integration of CRM, CDP, MMP, and analytics platforms
Build and maintain a unified marketing analytics and attribution framework across acquisition channels
Ensure accurate marketing data collection, tracking, reporting, and attribution
Oversee key marketing metrics, including CAC, LTV, ROI, and acquisition channel performance
Improve and standardize marketing campaign launches, promotional activities, landing pages, and tracking processes
Take ownership of marketing budget control, reporting, and reconciliation processes with Finance
Drive the implementation of AI tools and marketing process automation
Ensure effective collaboration between Marketing, Product, Engineering, BI, Finance, and Compliance teams
Develop scalable workflows and reduce manual operational tasks
Requirements
5+ years of management experience in MarTech, Marketing Analytics, or Marketing Operations
Experience working in a large, mature digital company with complex marketing infrastructure
Proven experience managing multiple marketing teams through Team Leads, including at least 2 Team Leads with 2 or more employees in each team
Strong practical experience specifically in marketing analytics and marketing technology
Deep understanding of MarTech infrastructure, CRM, and CDP platforms such as Segment, RudderStack, Tealium, Braze, Customer.io, Insider, and MoEngage
Practical experience with SQL, BigQuery, and Snowflake
Experience with BI tools such as Looker, Tableau, or Power BI and analytics platforms such as Mixpanel, Amplitude, or GA4
Strong understanding of marketing attribution, S2S tracking, Conversion APIs, and MMP solutions such as AppsFlyer, Adjust, and Singular
Experience building and optimizing marketing processes, campaign workflows, budget tracking, and financial reporting
Understanding of AI automation, API integrations, and tools such as Make and Zapier
Strong leadership, strategic thinking, communication, and cross-functional collaboration skills
Upper-Intermediate English (B2) or higher
Will be a plus
Experience working in FinTech, CFD Brokerage, Crypto, or Web3
Practical Python coding skills
We offer
Opportunity to lead three key areas within the global Marketing department
Direct involvement in developing and scaling the company's MarTech and analytics infrastructure
Opportunity to build and develop teams and implement new processes
Work with CFD and Crypto business lines
Opportunity to implement AI, automation, and advanced analytics solutions
Strategic influence on marketing technology and analytics development
20 paid vacation days per year
10 paid sick leave days per year
Public holidays as per the company's approved Public Holiday list
Medical insurance
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear, and related expenses)
Source: JustMarkets careers (Greenhouse)