Media Advertising Operations Senior Associate

WPP Media
Bogota, Colombia
On-siteCareer-pivot friendly

Who this role is best for

Aimed at mid-level to senior digital advertising professionals who manage Paid Search campaigns and deliver data-driven optimization strategies.

Best fit for

  • Candidates with 2–3+ years of SEM experience and a track record in managing multiple brands and markets
    — “2–3+ years of experience in Digital Advertising, Paid Search, or SEM campaign management”
  • Individuals who can translate data into actionable strategies and drive performance improvements
    — “translate data into actionable insights, identify growth opportunities”
  • Professionals comfortable with advanced Google Ads strategies and automation tools
    — “advanced knowledge of Google Ads, including bidding strategies, keyword research, campaign structures, automation”

Things to consider

  • The role may require fluency in English for client communication and reporting
    — “Intermediate English level, strong communication skills”
  • Geographic alignment with Bogota is likely necessary for in-person collaboration
    — “fostering strong client relationships”

How to stand out

  • Highlight experience in budget management and performance optimization across multiple brands
    — “Experience managing media budgets, multiple campaigns, brands, and markets simultaneously”
  • Showcase your ability to implement scalable SEM best practices and drive results
    — “contribute to the development of scalable SEM best practices”
  • Demonstrate strong analytical skills with specific examples of data analysis and reporting
    — “Strong analytical skills, with advanced Excel/Google Sheets proficiency and experience in reporting, data analysis”
Pace · Fast PacedCollaboration · MediumAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Strategically manage and optimize Paid Search campaigns
  • Translate data into actionable insights
  • Ensure operational excellence and quality standards
Typical background
2–3+ years of experience in Digital Advertising, Paid Search, or SEM campaign management

Skills & requirements

Required

Paid Search ManagementGoogle AdsBudget ManagementKeyword AnalysisPerformance Optimization

Preferred

Microsoft AdsSearch Ads 360

Stack & domain

Digital AdvertisingPaid SearchSEM Campaign ManagementGoogle AdsBidding StrategiesKeyword ResearchCampaign StructuresAutomationPerformance OptimizationMedia BudgetsMultiple CampaignsBrandsMarketsMicrosoft AdsSearch Ads 360ExcelGoogle SheetsReportingData AnalysisPerformance MeasurementCommunicationProblem-solvingStrategic ThinkingAttention To DetailMediaAdvertisingDigital Marketing

About the role

Original posting from WPP Media via Greenhouse

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Media Advertising Operations Senior Associate will be responsible for strategically managing, executing, and optimizing Paid Search campaigns across assigned markets, brands, and categories, ensuring high-quality delivery and alignment with business objectives. This role will drive campaign performance through advanced Google Ads strategies, budget management, bidding optimization, keyword analysis, and continuous performance monitoring. Additionally, it will translate data into actionable insights, identify growth opportunities, ensure operational excellence and quality standards, and contribute to the development of scalable SEM best practices while supporting regional teams and fostering strong client relationships.

Skills and Experience:

2–3+ years of experience in Digital Advertising, Paid Search, or SEM campaign management

Advanced knowledge of Google Ads, including bidding strategies, keyword research, campaign structures, automation, and performance optimization.

Experience managing media budgets, multiple campaigns, brands, and markets simultaneously; knowledge of Microsoft Ads and Search Ads 360 is a plus.

Strong analytical skills, with advanced Excel/Google Sheets proficiency and experience in reporting, data analysis, and performance measurement.

Intermediate English level, strong communication skills, attention to detail, problem-solving abilities, and strategic thinking.

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Source: WPP Media careers (Greenhouse)

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