Owala Brand Marketing Associate- Core & Campaign

Trove Brands
Lehi, UT
On-site

Who this role is best for

Aimed at mid-level brand marketing professionals with CPG experience who thrive in collaborative, in-office environments.

Best fit for

  • Candidates with experience in managing seasonal product launches and cross-functional brand campaigns
    — “Support the seasonal color, pattern, and collection calendar from concept through launch”
  • Individuals who can translate data into actionable business strategies and brand decisions
    — “Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance”
  • Marketing professionals with strong communication skills and ability to influence teams across departments
    — “Partner with Creative, Brand, and Community teams on campaign and product moments”

Things to consider

  • This role demands a full-time in-office commitment at the company’s HQ in Lehi, Utah
    — “This is a fully in-office position at our HQ in Lehi, Utah”
  • Candidates must be prepared to manage high volumes of SKUs and simultaneous projects
    — “Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams”

How to stand out

  • Highlight experience with product lifecycle management and cross-functional collaboration in your resume
    — “Drive new product introduction workstreams across cross-functional partners”
  • Showcase your ability to use sales data and consumer insights to shape brand strategies
    — “Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions”
  • Emphasize your track record of managing multiple projects and delivering results quickly
    — “Ability to manage multiple projects and achieve successful business results rapidly”
Pace · Fast PacedCollaboration · HighAutonomy · MediumDecision Impact · Team

Derived from job-description analysis by Serendipath's career intelligence engine.

What success looks like

  • Managing product lines and launches
  • Supporting sales with product stories and merchandising inputs
Typical background
CPG Brand MarketingFinanceSales

Skills & requirements

Required

Brand ManagementProduct PositioningSales SupportPortfolio ManagementData Analysis

Preferred

P&L ManagementBrand Building

Stack & domain

Brand MarketingCPGSalesFinanceConsultingProduct ManagementLeadershipCommunicationProblem SolvingTeam Building

About the role

Original posting from Trove Brands via Greenhouse

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. 

Come help build Owala, the #1 hydration brand in the country and one of the fastest growing consumer brands in the U.S. As a Brand Marketing Associate on the Core & Campaign team, you will help manage the product portfolio that powers the brand: the colors, patterns, product lines, and launches that show up on shelves and in carts every season.

Key Responsibilities:

Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness

Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination

Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving

Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations

Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions

Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials

Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content

Support Sales with product stories, assortment detail, and merchandising inputs for key customers

Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions

Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams

Required Qualifications:

Bachelor’s degree and/or 2+ years of work/internship experience

Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience

Skills: Financial acumen, strategy, leadership, creativity

Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly

Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures

Excellent written and verbal communication skills

Self-starter with ability to work with minimal supervision

Preferred Qualifications:

Strong analytic ability to translate data into meaningful insights and action

Ability to strategically choose levers to balance short-term commitments and long-term brand health

Understand P&L mechanics and how to impact topline and bottom-line drivers

Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio

Ability to determine how to use 4Ps to achieve brand strategy and goals

Demonstrate comfort and capability with brands in all stages of growth

Ability to influence and inspire direct and cross-functional team

Experience supporting products on a seasonal or fashion-calendar cadence, including sampling, color and material approvals, or assortment planning

Genuine interest in color, design, trend, and consumer culture, with instincts for what will resonate and what will not

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

Comprehensive medical, dental, and vision care

401k package with employer matching

Paid Time Off

Maternity/Paternity leave

Full indoor basketball/volleyball court

Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)

Yoga studio

Meditation/Nap room

And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi, Utah.

Source: Trove Brands careers (Greenhouse)

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